It feels like every month another one of Violet's friends is having a birthday party. Of course that means my wife and I are constantly shopping for toy gifts. Well, mostly my wife goes shopping, but I think I went with her once or twice. :) If you've ever attempted to buy a present for [...]
Last week I walked through 4 steps to double your website conversion rates and today I'm going to elaborate on the 4th step, follow-up. More specifically, how to follow up with all of those prospects that visit your website, but do not end up calling you, completing a webform, or making a purchase. For the average website, we're [...]
For many businesses, digital or online marketing is just a segment of the overall marketing strategy. For example, you may also be using direct mail, TV, radio, print advertising, telemarketing, conferences, networking events, strategic partnerships, or some other "offline" marketing tactic. Now, you may be thinking that as a founder of an online marketing agency [...]
'Tis the season to be planning. We're all making our lists, and checking them twice, to make sure we know exactly what we're going to accomplish in 2015. This is critical for your business because as MLB hall of famer, Yogi Berra, famously said, "If you don't know where you're going, then you might not [...]
My daughter Violet is in an extremely cute stage where she insists on doing everything herself. When I try to put her jacket on, I am told, "I do it." When I attempt to pour milk into her cereal bowl, then again, "I do it." It doesn't matter if she can in fact do what [...]
When you see a diet pill that promises washboard abs in a few months, do you believe it? We all want to believe it will work because we want that push button, silver bullet solution. But deep down I'm sure you don't really think there is a pill that will remove body fat and replace [...]
Can you believe we're in the final month of 2014? For many businesses that means it's time to reflect on all of those marketing goals we set for this year and start planning for 2015. When you tally up your yearly goals and accomplishments, how'd you do? Did you get everything done this year that [...]
For as long as I can remember I've always enjoyed tinkering in order to fix or better understand how something works. An explanation is never enough for me. For better or for worse (more often the latter), I always seem to have to to get my hands dirty and see first-hand how all the parts fit together. [...]
What is the one thing that determines success for failure in a digital marketing campaign? Don't worry, I'm not going to make you wait until the end for an answer to this question... The answer is your tracking. Literally speaking, your tracking is what tells you whether your digital marketing campaign was a success or [...]
If you have kids in school, then you know this time of the year is "parent-teacher conference" season. Even my 22-month-old daughter, Violet, who is in nursery school, had the day off on Tuesday for conferences. On one hand, it's annoying to stop the daily routine for a day and meet with the teachers. There's [...]