This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing. To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we're focusing on Pillar #3, Customer Value. Why Is Customer Value Important for Digital Marketing? You may be wondering why [...]
This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest [...]
When I first created the first version of The Local SEO Formula back in 2011, local SEO was easy. Basically, all you needed to do was set up your Google Places page, claim it, and then get a bunch of citations (mentions of your name, address and phone number). Then Google muddy up the waters [...]
If you're like me, then you subscribe to many different email newsletters about various topics you're interested in (and probably some topics you're not that interested in, but you haven't taken the time to unsubscribe). That means every week I receive hundreds of emails and even though I'd love to read most of them, there's simply not enough time [...]
Last week I explained 3 email marketing best practices and I received a lot of positive feedback for clarifying how email marketing can actually work for businesses. Now if you're just getting started, then you've probably realized there is one glaring problem. You don't have an email list. If that's the case, then you'll want to keep [...]
Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing's audience. Her answer was "5". :) I laughed and told her to multiply that by 100. Yup, over 500 attended [...]
I'm not going to bore you with all the statistics about how mobile internet usage is on the rise. You already know that. Instead, let's dive right in and focus on how this impacts your Google AdWords campaigns. First, it's very important to know that Google AdWords ads automatically target desktop computers, tablets and mobile devices by [...]
What if there was a way to buy your customers? I mean, picture a store where you could find your ideal customers, place your order and walk out with your sales quota for the month. If that was real, then how much would you pay for each customer? At what price point would your eyes light up [...]
Mark Twain said, "If you don't like the weather in New England now, just wait a few minutes." I grew up in Massachusetts and I can assure you there is a lot of truth in that statement. Even where I live now in NYC, the weather can change in an instant. There were several miserable, wet [...]
Success with anything is a process; It doesn’t happen overnight. We all know this yet our brains trick us into skipping a few steps whenever we set off to accomplish a new goal. That often leads to frustration because we almost never hit a goal within the timeframe we initially set. I’ll use golf as [...]