My daughter Violet is now 2 years and 9 months old, which must be the developmental phase for questioning all things in life. That means I hear "Why, Daddy?" after literally anything I say to her. Just the other day on our walk home from daycare through Central Park, I was caught in a barrage [...]
At any given point in time your business is likely suffering from starvation or indigestion. If your marketing is not generating any website traffic, leads and sales, then you're obviously starving. Just like we need a steady supply of food to stay alive, a business will not last too long without website traffic and [...]
For the more casual baseball fan like me, October is the month that you start to really pay attention to your favorite team. It's amazing when you think about how the season is about 6 months long, but many fans only tune in for the last 1-2 months. We tell ourselves those other games don't [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
In case you haven't noticed, we're officially in "football season." That means you'll now see the Manning brothers in every other TV commercial followed by a plug to play and win millions in a fantasy football league. There's no escaping the football madness. :) Not even here... That's because there is a lot of similarity [...]
If you have ever conducted keyword research for a Google AdWords search campaign, then you know the process can be daunting. Go to adwords.google.com/KeywordPlanner and start searching for relevant keywords for your business. Within seconds you'll literally have hundreds of pages of keywords that Google has determined are related to your products or services. That's [...]
My neighbors recently sold their NYC apartment and moved down to Washington DC. Since we're friends I was able to get the inside scoop on their sales process and I was surprised to learn they did not sell to the highest bid. You would assume when you're selling your home that you would always pick [...]
When you're just getting started with Google AdWords, then you're bound to make 2 costly mistakes. The worst part is that you won't know you made a mistake, so could easily waste hundreds or even thousands of dollars of your ad budget before catching on. That's great news for Google's P&L, but terrible for businesses. The reality [...]
When you log into Google AdWords, it's easy to get overwhelmed. On almost every page you'll find a new table full of data, along with a graph that charts your different metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into campaigns to make improvements. However, if you're just [...]
Each of the last 4 years I've trained for the New York City marathon from July to November. If you're familiar with distance running, then you know that means I've had to deal with my fair share of aches, pains, and even injuries. Whenever I feel like I'm on the brink of an injury, I do what most [...]