adwords quality score

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How Google AdWords Is Like Santa Claus

In a lot of ways Google AdWords is like Santa Claus... And since today is Christmas, it's only fitting that we take a closer look at the similarities.   To children, Santa represents presents.  On Christmas he travels around the world, shimmies down chimneys, and brings gifts for all the good little boys and girls. To businesses, [...]

The “Keystone” of Successful AdWords Campaigns

Unless you've studied architecture or engineering, then you may not have heard of the word keystone.  A keystone is the final wedge-shaped piece at the very top of a stone arch.  Until this piece is correctly placed, the arch can not hold weight.  In other words, the arch would crumble and be worthless without the keystone. [...]