Today is the last day of my family beach vacation, which pretty much marks the end of summer for me. Plus, schools are starting up, preseason football is nearly over, and baseball games finally have more at stake. Yup, summer is over, and that means it's time to get back to work! :) Before summer speeds by [...]
One of the biggest complaints I hear from businesses using digital marketing is that they're getting low quality leads. I actually hear much more colorful descriptions, but we'll use "low quality" for the purposes of this article. :) In other words, the leads they're getting are not converting to sales. When this happens, then the first [...]
I'm from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady... If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. [...]
My wife, Erin, could easily be a professional shopper. I'm not making a joke that she shops and spends too much. I'm seriously in awe every time I witness her shopping abilities. It's like I'm watching a professional baseball player make an impossible diving catch. :) Erin can go into a department store to find [...]
Last Friday I walked through 3 reasons why your website may not be converting visitors into leads and sales. The first question you must answer is, "Are you talking to the wrong people?" In other words, are your ideal prospects visiting your website each month or is a big segment of your website traffic not [...]
Over the years I've noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It's an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It's at the core of their digital marketing. Rather than thinking SEO is a completely separate [...]
My son, Emmett, is about 3.5 months old and he has already mastered the art of getting attention when he needs it. If he wants mommy or daddy to come running quickly, then he just elevates his whining to more of a scream and within seconds he has full attention. Or, if he wants to [...]
I am notoriously bad at planning. Whenever someone asks what I’m doing this weekend I turn to my wife and ask the exact same question. She’s the planner in our family and that’s one reason why we’re married. She loves to plan and I love to tag along :) Of course, tagging along is no [...]
Last Friday, June 26, 2015, the United States became the most populous country to legalize same-sex marriage. This decision was the culmination of a movement that started way back in the '70s. That means this debate took about 40 years to resolve! Think about that for a minute. In the early years of this movement, there [...]
I'll admit, when social media sprinted on to the digital marketing scene, I was extremely skeptical. Facebook, Twitter, Google+, LinkedIn, Pinterest, and all the other social media sites reminded me of MySpace and my first instinct was to wait until they all followed the same path to destruction. I was very cautious to avoid investing [...]