Imagine there was just one number you needed to monitor to gauge the success of your marketing. That would make marketing a whole lot easier wouldn't it? We're in the age of "big data" where you can track just about any metric you can think of, but I would argue that is hurting more than [...]
Do you really know if your advertising is profitable? I mean really as in proof using cold hard facts, not a gut feeling.. Or are you managing your ads more like John Wanamaker who famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half"? If you're [...]
This may surprise you, but search engine optimization (SEO) is not a good investment for every business. As the owner of a digital marketing agency, it's not easy for me to admit that because we provide SEO services, but it's true. For some businesses, SEO is simply not a great option versus all of the [...]
If you've been led to believe display ads are only effective for branding and can not directly generate leads and sales, then this article is for you. In my experience, many businesses do not launch Google AdWords Display advertising campaigns because they think display ads are only for big businesses running large scale branding campaigns (think Coca Cola). But [...]
On Monday I listed 5 reasons to love Google AdWords Display advertising. If you're not sure display (aka banner) advertising is right for your business, then go read that article first. In it I explain how Google has made some major improvements in their advertising platform that make display advertising both easier and more effective [...]
When you think of Google AdWords advertising, then you likely picture the ads in Google's search results (aka Search Network ads). Search Network advertising is a great opportunity to get your business in front of prospects at the exact time they are searching for your product or service. It's hard to beat that kind of targeting and timing. That's [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Technology Lead, Victor Wu. Meet Victor Wu How did you get into technology? I had an early fascination with computers at a young age. Also, my dad ran a computer shop, where I would occasionally [...]
This is a guest post by Luke Harsel of Local Marketing Solutions With the ever-increasing accessibility to the Internet through tablets and mobile phones, society’s distance from reading seems to grow every day. Thanks to increased bandwidths worldwide, YouTube has quickly climbed to become the second largest search engine on the Internet. If a picture [...]
There's no denying that search engine optimization (SEO) is complex, but the fundamentals are actually quite simple. In fact, when you get past all the smoke and mirrors, there are really just two core factors at play: On-page SEO Off-page SEO That's right, just two core factors. Once you understand this key concept, then SEO [...]
My daughter Violet is now 2 years and 9 months old, which must be the developmental phase for questioning all things in life. That means I hear "Why, Daddy?" after literally anything I say to her. Just the other day on our walk home from daycare through Central Park, I was caught in a barrage [...]