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The Difference Between Google Ads Search and Display Networks

Are you curious about the differences between the Google Ads search network vs display network? You've come to the right place... To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct [...]

2 Ways to Waste Money In Google AdWords Without Even Knowing It

When you're just getting started with Google AdWords, then you're bound to make 2 costly mistakes.  The worst part is that you won't know you made a mistake, so could easily waste hundreds or even thousands of dollars of your ad budget before catching on.  That's great news for Google's P&L, but terrible for businesses. The reality [...]

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