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The Difference Between Google Ads Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]

2 Ways to Waste Money In Google AdWords Without Even Knowing It

When you're just getting started with Google AdWords, then you're bound to make 2 costly mistakes.  The worst part is that you won't know you made a mistake, so could easily waste hundreds or even thousands of dollars of your ad budget before catching on.  That's great news for Google's P&L, but terrible for businesses. The reality [...]