Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]
You can't judge a book by the cover may hold true, but when it comes to email subject lines, many people decide to open an email based on them. It's why email marketers often spend a considerable amount of time researching which subject lines work the best with their recipients. Email marketing has and probably [...]
It's easy to overlook the benefits of using email marketing. Many people are so focused on SEO, social media, and link building that they forget about the power of email marketing. Part of the reason is that there are many misconceptions about it. People don't think email marketing works, or at least, they don't believe [...]
Having an email marketing list with thousands of people on it will do you no good if those people are not interested in buying your services or products. Let me tell you a story. We had a client come to us a few months ago who wanted help with his email marketing. He said that [...]
Despite years of people claiming that "email marketing is dead," it still remains one of the strongest drivers of ROI in digital marketing. From small businesses to large corporations, email marketing is a key driver in successful online sales. When I say successful, I mean that on average, email marketing sees a 122% ROI. Doesn't seem [...]
The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested. Read through to [...]
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking [...]
It's no secret that the MSROI team firmly believes that email remains a core channel for digital marketing. Furthermore, most email marketing platforms now provide a ton of data and feedback, theoretically making it easy to track your email marketing successes and failures. The tough part is determining how to properly read these numbers: which numbers [...]
