The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]
If you’re not using email marketing to keep in touch with your prospects and customers, you’re leaving untold amounts of money on the table. And in a moment, I'll share a quick story to show how much money you could be leaving on the table. But first, if you're not using email marketing, why not? [...]
In my last article, I walked through the 4 ingredients for profitable email promotions and today I want to give some ideas for how to actually use this in your business. Now if you are new to email marketing and you have a "cold list" then you'll need to first warm up your list before [...]
On the surface, email marketing appears to be quite simple. You type up an email, click send, and wait for the orders to start rollin' in... Pretty easy right? Well, if you know anything about running effective email promotions, then you know it's not quite that simple. In fact, a lot of thought needs to [...]
Imagine you’re walking in an apple orchard, and you stop under an apple tree. Which apple do you pick? Obviously, you’ll reach up and grab the apple right above your head, right? Everybody knows you should focus on the "low-hanging fruit" when you’re in an apple orchard. However, many business owners ignore the low-hanging fruit [...]
