One of my favorite aspects of online advertising is the fact that you can precisely measure and track performance. With Google AdWords search ads for example, you know exactly how many times your ad was displayed in the search results, how many people clicked on your ad, and how many people completed a form on [...]
Out of all the different digital marketing tactics at your fingertips, which one gives you the ability to generate sales on-demand? Which one puts you in the driver's seat where you are in complete control? And which one can be automated to nurture and close deals 24/7? Hmm... It's not SEO. It's not advertising. It's not [...]
What is the one edit you can make to a Google AdWords campaign to get better ad position, cheaper clicks and more sales? Did you know that was possible? I promise, this is not a trick question. You can literally reduce ad costs while at the same time improve your ad position and generate more [...]
First things first, I do not work for Google, I don't own stock in Google, and I do not get referral commissions when businesses sign up from my recommendations. I just genuinely love Google AdWords based on my experience managing over $8 million in ad spend over the past 8 years. I believe it's one [...]
In my experience there are 2 main reasons why businesses can fail to generate return on investment from a digital marketing campaign. First is lack of planning. Too often a business will launch an AdWords, Bing, or even Facebook ad campaign simply because they received a free $50 coupon. Or, they’ll launch a social media campaign because [...]
On Friday I listed the 4 Pillars of digital marketing success (Traffic, Conversion, Value, and Tracking), and I addressed the first pillar, Website Traffic. Nearly all the buzz in the digital marketing world is about how to drive more traffic to your website, but you need to be careful because not every tactic is appropriate for [...]
When you dive into the world of search engine optimization (SEO), then it's easy to get overwhelmed very quickly. There are hundreds of different factors that play a role in Google's ranking algorithm, Google is constantly testing edits to the design and layout of the search results, and then there's all the algorithm updates you [...]
If you want to lose weight, then what do you need to measure over time to gauge your progress? Don't worry, this is not a trick question. The answer is obviously to measure your weight. How about how often? Should you weigh yourself daily or monthly? If you weigh yourself daily, then you'll likely to [...]
What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]
As you probably know, Google is constantly tweaking and refining their search engine algorithm in an attempt to improve the search results for their users. It's impossible to keep track of every single change (unless you work for Google), but Moz does track the major algorithm updates if you have some time to kill. Scroll [...]