google adwords advertising

/Tag:google adwords advertising

7 Steps to Set Up a Campaign in Google AdWords

Google AdWords is one of the best advertising options online. Google has over 1.17 billion users, and that's why AdWords is a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google AdWords, the average business owner ends up with $2 in revenue?  [...]

The “Keystone” of Successful AdWords Campaigns

Unless you've studied architecture or engineering, then you may not have heard of the word keystone.  A keystone is the final wedge-shaped piece at the very top of a stone arch.  Until this piece is correctly placed, the arch can not hold weight.  In other words, the arch would crumble and be worthless without the keystone. [...]

How to Track Phone Calls From Google AdWords Campaigns

One of my favorite aspects of online advertising is the fact that you can precisely measure and track performance.  With Google AdWords search ads for example, you know exactly how many times your ad was displayed in the search results, how many people clicked on your ad, and how many people completed a form on [...]