google adwords advertising

/Tag:google adwords advertising

7 Steps to Set Up a Google Ads Campaign

Google Ads (formerly known as Google AdWords) is one of the best advertising options online. 3.5 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in front of the eyes of your consumers. Did you know that for every $1 spent on Google Ads, the [...]

The “Keystone” of Successful AdWords Campaigns

Unless you've studied architecture or engineering, then you may not have heard of the word keystone.  A keystone is the final wedge-shaped piece at the very top of a stone arch.  Until this piece is correctly placed, the arch can not hold weight.  In other words, the arch would crumble and be worthless without the keystone. [...]

How to Track Phone Calls From Google AdWords Campaigns

One of my favorite aspects of online advertising is the fact that you can precisely measure and track performance.  With Google AdWords search ads for example, you know exactly how many times your ad was displayed in the search results, how many people clicked on your ad, and how many people completed a form on [...]