Let's see if you can guess what I believe is the best marketing opportunity for small businesses. I'll give you 5 helpful hints. Don't cheat! See if you can guess before scrolling all the way down for the answer at the end. Hint #1: Fast Results With this marketing tactic, I've seen clients generate [...]
Like every other kid growing up, I loved sprinklers in the summer. My dad would set up a sprinkler to water the lawn and that was enough entertainment for me and my friends for several hours. One of the fun tricks, or pranks, I remember was to put a kink in the hose so that [...]
On Monday I posted the 6 reasons why YouTube video ads are a better option for most small businesses than TV ads. You'll see at the top of the list (#3) is Precision Targeting. If you know exactly who you want to target, then chances are pretty good you'll be able to reach them using YouTube [...]
Have you heard of Roger Bannister? He was a British runner who gave the world a proven blueprint, or plan, to break the mile record. On May 6, 1952, Bannister did what up to that point was thought to be nearly impossible. He ran a mile in under 4 minutes. Since no one had ever [...]
In my last article, I shared our on-page SEO Audit Checklist, which contains 15 factors to help your website rank higher in Google. But that checklist really only covers half of the equation... If You Build a Website, Will It Rank? (Not Necessarily) Remember the movie Field of Dreams where Kevin Costner kept hearing voices whispering, [...]
As you probably know, Google AdWords is an online advertising network that lets you advertise to people when they search on Google.com or visit Google’s millions of website partners. I’ve been using AdWords since 2006 and, based on my extensive experience, I believe it is one of the best advertising tools available to small businesses. [...]
If you’re a Main Street Inner Circle member, you already know that we send a print newsletter to our members every month. That probably sounds pretty crazy coming from a digital marketing agency, but it’s true. In addition to our digital email newsletter, we actually write, print and mail a physical newsletter every single month. [...]
As you know, I think retargeting is an amazing tool. With that said, it’s not a silver bullet solution for generating leads and sales from your website. It’s not a tactic to start with. Instead, retargeting is layered on top of a strong digital marketing foundation. If you cook or, like me, just watch TV [...]
In a previous article, I explained why retargeting is such a great tactic for small businesses. Today, I want to briefly recap those benefits, and then move on to some common mistakes people make with retargeting campaigns. Benefits of Retargeting The first benefit of retargeting is that you can increase your conversion rates on [...]
Did you know that the vast majority of your website traffic is simply not ready to buy when they read about your products or services online? Somewhere between 1% and 2% of visitors are actually ready at the moment they visit your website. That means that up to 99% of all your traffic is not [...]