Yesterday I ran my third NYC marathon and this year was by far the best both in my time and my enjoyment of the race. I guess 3rd time's a charm. :) If you had talked to me back in 2008 (when I first started to run around the 1.5 mile reservoir), then I would have [...]
Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance. Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]
On Friday, I explained how SEO, advertising, email marketing and social media marketing can all work together to improve your digital marketing performance. In short, each of those 4 channels benefits from the others. For example, as you improve your advertising campaigns, you'll naturally generate more traffic and sales from SEO because more and more prospects [...]
Unless you've studied architecture or engineering, then you may not have heard of the word keystone. A keystone is the final wedge-shaped piece at the very top of a stone arch. Until this piece is correctly placed, the arch can not hold weight. In other words, the arch would crumble and be worthless without the keystone. [...]
When I talk to business owners who are managing their own AdWords campaigns, they typically fall into one of the following two categories: First is the "set-it-and-forget-it" management style. They check in on the ads once a month (or so), but for the most part do not make any edits. In other words, they are not actively managing [...]
Most of the information about digital marketing is focused on tactics to drive more prospects to your website. It makes sense because if you don't have any traffic, then there is no way your website is going to generate any sales. But traffic is really just one aspect of digital marketing, and you'll never be [...]
I just had an interesting conversation with a prospective client. He called and wanted to hire us right away for search engine marketing services, but I ending up explaining that search advertising is not a good fit! Yes, you read that correctly. My company provides AdWords advertising services and I convinced this prospect that it [...]
Obviously I think online marketing is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing. Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]
In yesterday's webinar, I presented the 7 steps to rank #1 in Google’s local results. Since I was limited to 1-hour I wasn't able to go into too much detail about the most important step, Step #7, which is how to track your return on investment (ROI) from SEO. So this article will serve as a follow [...]
One of my favorite aspects of online advertising is the fact that you can precisely measure and track performance. With Google AdWords search ads for example, you know exactly how many times your ad was displayed in the search results, how many people clicked on your ad, and how many people completed a form on [...]