If you're looking for ideas to generate more leads from your website, then you've come to the right place. In this article, I'll walk through 7 tactics that nearly every business can use that will convert your website from a passive brochure into a 24/7 lead generating machine. Before we get into the tactics, it's important [...]
Unless you're meditating or practicing yoga, you probably don't ever think about breathing. That's pretty amazing considering how critical it is to continually breathe in oxygen and exhale carbon dioxide. Despite rarely giving this any thought, our body -- specifically our autonomic nervous system -- takes care of this function for us every second of every single [...]
This is the 4th and final article in our 4-part Retargeting Advertising series. In case you missed the first 3, here’s a quick recap: Part 1 was a Beginner’s Guide to Retargeting Part 2 was an introduction to Display Retargeting Part 3 was an introduction to Retargeting using Search Ads (aka RLSA) Now, in part [...]
In the 3rd article of our 4-part Retargeting Advertising series, I’m going to cover one of the lesser known retargeting tactics, Retargeting with Search ads. Most people are at least familiar with Display Retargeting, but did you know you can also retarget prospects using Search ads in Google.com? It’s true, and if you’re already advertising [...]
This is article #2 of our 4-part Retargeting Advertising series. In case you missed it, the first article was a beginner’s guide to retargeting, which explained how retargeting works and why I recommend you use it to market your business. In part 2, we’re going to dive a little deeper into one of the three [...]
Over the next couple weeks I’m going to publish a 4-part series about retargeting advertising. Why? Because retargeting is one of the most cost-effective, laser-targeted forms of advertising for small businesses. If you’re already advertising online, then retargeting will help you increase your return on ad spend. If you’re not yet advertising, then retargeting is [...]
On April 21, 2015 Google is rolling out a big change to their search engine algorithm. More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]
In Monday’s article about how to track your digital marketing ROI, I walked through the 4 tools you need: Website Analytics Phone Tracking Customer Relationship Management (CRM) Tracking KPI Tracking But just knowing what you need is only half the battle; You also need to know how to get everything set up! That’s why today [...]
This is the final article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. In case you haven’t been following along, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means we’re going to focus on Pillar #4 today, which is Tracking. Tracking is the “ugly duckling” in most [...]
This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing. To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we're focusing on Pillar #3, Customer Value. Why Is Customer Value Important for Digital Marketing? You may be wondering why [...]