lifetime customer value

3 Ways to Increase Your Customer Value

This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing. To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we're focusing on Pillar #3, Customer Value. Why Is Customer Value Important for Digital Marketing? You may be wondering why [...]

By Phil Frost|March 26th, 2015|Categories: Conversion Rate Optimization, Strategy, Tracking and Analytics|Tags: average customer value, lifetime customer value|

What Else Can You Offer Your Customers?

In last week's post, I talked about the pros and cons of discounting. This week, let's focus on the other end of the spectrum.... Many businesses leave money on the table by not charging enough for their products or services. But I'm not necessarily suggesting that you go out and raise all of your prices [...]