split testing

How to Track Your Digital Marketing ROI

This is the final article in our 4-part series covering the 4 Pillars of Effective Digital Marketing.  In case you haven’t been following along, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means we’re going to focus on Pillar #4 today, which is Tracking. Tracking is the “ugly duckling” in most [...]

Google AdWords Management Is More Like Bass Fishing Than King Crab Fishing

With many forms of advertising, there's not a lot of "active managing" of the campaigns.  Certainly a lot of work goes into planning the media buys and designing the ads, but then once the ads are turned on, it's more of a waiting game.  For media like TV, radio, print, and direct mail, you'll need [...]

How to Use Split Tests to Boost Website Profitability

If you are investing time or money in search engine optimization (SEO), online advertising, or any other method to drive traffic to your website, then you want to make sure your website is designed to convert visitors to customers as quickly as possible. The goal of any online marketing campaign is NOT to generate visitors.  [...]

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