About 2 years ago, I started testing YouTube ads and I quickly discovered that one ad format, In-Stream ads, performed very well. The other two options, In-Search and In-Display, are great if all you care about are increasing your YouTube video view count. But if you want to drive leads and sales for your business, then [...]
As a kid who grew up watching James Bond, I thought the Swiss Army Knife was one of the coolest things my dad ever bought me. The one I have (and still use to this day) includes a couple of knives, a pair of scissors, 3 screw drivers, a bottle opener, a can opener, tweezers, a toothpick, [...]
For the first time ever I got sucked into watching the Women's College World Series (WCWS) this year. It all started when I was feeding my 2-month old son, Emmett, on the couch and there was nothing to watch on TV. I settled for a softball game and was quickly hooked. I think part of [...]
In early May 2015, Google released yet another update to their algorithm that shook up the search results. This shouldn't come as a surprise considering how frequently Google is rolling out updates these days. This update in particular, named "The Quality Update," changed the way Google analyzes the quality of any given webpage's content. Unfortunately, Google [...]
After our live training last Thursday on The Complete SEO Audit, I have received several follow-up questions about one important area of SEO: Duplicate content. In this article, I'll review what we covered in the training and go into a little more detail so make sure your website isn't suffering in the search results due [...]
Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B [...]
Last Friday night when both kids were asleep, including my wife, I was able to catch the tail end of the Washington Wizards versus Atlanta Hawks game. It was a true nail biter that ended when Paul Pierce shot a fade away 3-pointer that tied up the game. That's right, the game ended despite that shot because [...]
Back when I was playing football, my year was naturally broken up into 3 segments: off-season, pre-season, and the regular season when the games were played. That was my concept of time. And the season determined where I focused my time and attention to further my football career. This may sound like a stupid question, but which season [...]
Quick reminder that this Sunday is Mother's Day. If that was a surprise then feel free to stop reading this immediately and go get your card. :) With a 2 year old and a 1 month old at home, my wife Erin makes it nearly impossible for me to forget about this holiday weekend. Since [...]
It's the age-old debate, "Nature versus Nurture." Is your success or failure more a factor of your innate qualities (nature), or your experiences (nurture)? In other words, are you simply born with "it" or can anyone develop the qualities necessary to succeed at a given goal? Before you answer this question, you should know that recent studies [...]