Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B [...]
I'm not going to bore you with all the statistics about how mobile internet usage is on the rise. You already know that. Instead, let's dive right in and focus on how this impacts your Google AdWords campaigns. First, it's very important to know that Google AdWords ads automatically target desktop computers, tablets and mobile devices by [...]
What if there was a way to buy your customers? I mean, picture a store where you could find your ideal customers, place your order and walk out with your sales quota for the month. If that was real, then how much would you pay for each customer? At what price point would your eyes light up [...]
When I talk to business owners who are managing their own AdWords campaigns, they typically fall into one of the following two categories: First is the "set-it-and-forget-it" management style. They check in on the ads once a month (or so), but for the most part do not make any edits. In other words, they are not actively managing [...]
I just had an interesting conversation with a prospective client. He called and wanted to hire us right away for search engine marketing services, but I ending up explaining that search advertising is not a good fit! Yes, you read that correctly. My company provides AdWords advertising services and I convinced this prospect that it [...]
What is the one edit you can make to a Google AdWords campaign to get better ad position, cheaper clicks and more sales? Did you know that was possible? I promise, this is not a trick question. You can literally reduce ad costs while at the same time improve your ad position and generate more [...]
First things first, I do not work for Google, I don't own stock in Google, and I do not get referral commissions when businesses sign up from my recommendations. I just genuinely love Google AdWords based on my experience managing over $8 million in ad spend over the past 8 years. I believe it's one [...]
What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]
When my daughter turned 1 this past January, my wife and I finally opened up a college savings plan. Tuition will probably be close to half a million dollars by the time Violet is old enough to get admitted, so we're going to need all the help we can get. I doubt anyone would argue [...]
Despite a few technical hiccups, last Friday's live Google AdWords training was a huge success. On Saturday, I received the email below from an attendee, Jorge Diaz, who thought it was the "best spent money in training." :) We'll be sending the recording this week to all registrants, so don't worry if you weren't able [...]