How Does Google AdWords Impact Your Search Engine Optimization (SEO)?

/How Does Google AdWords Impact Your Search Engine Optimization (SEO)?

Despite a few technical hiccups, last Friday’s live Google AdWords training was a huge success.  On Saturday, I received the email below from an attendee, Jorge Diaz, who thought it was the “best spent money in training.” :)

Jorge Diaz Live Training Feedback

 

We’ll be sending the recording this week to all registrants, so don’t worry if you weren’t able to attend live.  After the presentation, I realized there was one topic I didn’t address because no one on the line brought it up.  I’m very surprised because almost every time I present about Google AdWords, I get some form of this question:

How does Google AdWords impact search engine optimization (SEO)?”

Since I didn’t touch on this during the training, I’ll answer the question in this article.

 

Does Advertising Boost Your Website Search Rankings?

What do you think?  Does Google give preferential treatment in their search results (i.e. higher organic rankings) to websites that also advertise in Google AdWords?  If that were true, then advertising in AdWords would directly boost your website’s search rankings.

The answer is no.  Advertising does not directly affect your website’s organic search rankings.  This is a very common misconception, but the reality is, SEO does not directly impact AdWords, and AdWords does not directly impact your SEO.  They are completely different beasts.

If you’re paying close attention, then you’ll notice I used the word, “directly.”  Did you catch that?

While advertising does not directly help or hurt your website’s search engine rankings, AdWords can (and should) impact your SEO strategy. In fact, I often advise businesses to launch a Google AdWords search campaign before investing in SEO.

Let’s take a look at why that’s a good idea…

 

How AdWords Impacts Your SEO Strategy

When you invest in SEO, then one of the worst case scenarios is to rank #1 for a keyword that generates little to no sales.  Imagine that for a minute.  You invest time (often months to even years), money, and resources to rank #1 for a relevant keyword only to find out that the traffic does not convert to sales.  That would be difficult to accept, to say the least.

That’s why keyword research is so important for SEO.  You absolutely must optimize your website for the right keywords or else all of your efforts will be wasted.

But even with the best keyword research, there’s still some risk that your chosen keywords might not convert well for you.  That’s where a Google AdWords search campaign can be helpful.  With AdWords, you can launch a search campaign and within days or weeks you can determine which keywords are worth targeting for your SEO.  Sure, it’ll cost you some money to advertise, but isn’t it better to know right away instead of months into the future?  Time is money, after all.

 

Need Help With Google AdWords?

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4 Comments

  1. durgesh October 20, 2014 at 9:40 am - Reply

    Hello, Thanks for sharing. I am also using adwords but it is not giving me any SEO related benefits. When i increase my bid then the traffic comes but organic search and free traffic is not getting effected by Adwords.

  2. Craig December 8, 2014 at 12:30 pm - Reply

    “The answer is no. Advertising does not directly affect your website’s organic search rankings. This is a very common misconception”

    I will disagree, I am running an experiment right now that shows advertising your site via Google AdWords, does indeed impact your organic rankings. This could be solely a penguin thing, changing one factor in the penguin algorithm but so far my rankings have jumped 10-50 spots organically in Google due to Adwords ads! Keep in mind this site was ranking high before it got hit with penguin, but now with AdWords my rankings have jumped back to close to original rankings.

  3. Ravinder January 4, 2015 at 11:50 pm - Reply

    its true that adwords does not directly affect your website’s organic search rankings.

  4. Arindra Mishra February 5, 2015 at 10:52 pm - Reply

    Other than simply using Google AdWords as a research tool, it can also be used to create a brand upon which people will drop by. I have seen significant boost in subscription and likes during ad campaigns.

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