Every Google AdWords campaign must be optimized after it's launched. It doesn't matter how much work goes into the campaign setup, after your ads go live you must optimize or else you'll likely fail to generate ROI. Did you know that? Nearly every campaign will fail unless you monitor closely, make required edits, and fine [...]
My answer to this question will likely surprise you. In my experience, many business owners believe Google AdWords does not work, and even worse, is a villain out to steal your money. However, there are also many other business owners that feel the exact opposite -- they believe AdWords is a hero that brings customers [...]
In a lot of ways Google AdWords is like Santa Claus... And since today is Christmas, it's only fitting that we take a closer look at the similarities. To children, Santa represents presents. On Christmas he travels around the world, shimmies down chimneys, and brings gifts for all the good little boys and girls. To businesses, [...]
Launching a Google AdWords campaign is a lot like babysitting a toddler... They both require constant vigilance and often advice from experts to keep the child (or campaign) happy and healthy. If you're already "babysitting" a campaign, or just about to, then you'll want to avoid the 4 common mistakes in this article. This will ensure all that [...]
If you've been led to believe display ads are only effective for branding and can not directly generate leads and sales, then this article is for you. In my experience, many businesses do not launch Google AdWords Display advertising campaigns because they think display ads are only for big businesses running large scale branding campaigns (think Coca Cola). But [...]
In case you haven't noticed, we're officially in "football season." That means you'll now see the Manning brothers in every other TV commercial followed by a plug to play and win millions in a fantasy football league. There's no escaping the football madness. :) Not even here... That's because there is a lot of similarity [...]
If you have ever conducted keyword research for a Google AdWords search campaign, then you know the process can be daunting. Go to adwords.google.com/KeywordPlanner and start searching for relevant keywords for your business. Within seconds you'll literally have hundreds of pages of keywords that Google has determined are related to your products or services. That's [...]
When you're just getting started with Google AdWords, then you're bound to make 2 costly mistakes. The worst part is that you won't know you made a mistake, so could easily waste hundreds or even thousands of dollars of your ad budget before catching on. That's great news for Google's P&L, but terrible for businesses. The reality [...]
When you log into Google AdWords, it's easy to get overwhelmed. On almost every page you'll find a new table full of data, along with a graph that charts your different metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into campaigns to make improvements. However, if you're just [...]
As a kid who grew up watching James Bond, I thought the Swiss Army Knife was one of the coolest things my dad ever bought me. The one I have (and still use to this day) includes a couple of knives, a pair of scissors, 3 screw drivers, a bottle opener, a can opener, tweezers, a toothpick, [...]