roi

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SEO Case Study About Return On Investment (ROI)

Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]

How to Calculate the Potential Return on Investment from Local SEO

How much money could you make if you were ranking #1 in Google for your target keywords? That's an important question to answer because it tells you how much you can afford to invest in SEO.  The problem is there is no one-size-fits all answer to the question.  For one business the answer could be [...]

5 Marketing “Investments”… Which Is Right For YOU?

If you’re like most business owners, you want to attract more customers.... and that means you need to make some kind of investment in marketing (with your time or your money, or a combination). Now, there are actually hundreds of different marketing investments you could make, because there is an endless supply of strategies and [...]