Image Source: betterwebsites.ca What would happen to your business if you could double your profits generated from Google AdWords advertising? Well, if you're not advertising in AdWords, then I admit that wouldn't have much of an effect. :) However, the tactics I'm about to share in this article are not specific to AdWords. [...]
Source: b2bjointventures.com Over the past few months, we've been focusing more and more of our energy on referral marketing partnerships, for 2 big reasons: Reason #1. Your customers want and need more services and solutions than you can possibly provide to them. And therefore, you should establish relationships with other companies that you can recommend to your [...]
The other day, I received a letter in the mail and I didn't respond. And in today’s article, I want to explain why I didn't respond. Business owners and marketers spend a lot of time trying to get people to respond, but they spend too little time addressing the many reasons why people don’t respond. If you want to [...]
100% customer retention simply does not exist in the real world. Every business has lost customers for many different reasons. Some go to competitors, others move out of your service area, some will quit using your product or service, a few will pass away, and a few more will no longer be able to afford [...]
Today, I want to share an advertising strategy that will probably seem risky, inefficient, or even counterproductive to you. But if you follow my advice, you may uncover an opportunity to double your sales. OK, let's get started... 2 Types of Prospects The first thing you need to know is that you have 2 basic [...]
The first phone call is a critical step in the sales funnel and it's often overlooked because answering the phone appears so simple. If you're like most businesses, then you focus on optimizing the marketing before the prospect calls and after the call is transferred to your sales team. But what about missed calls and [...]
If you want to generate more leads, the single best thing you can do is create a lead magnet. What's A Lead Magnet? A lead magnet can take many forms, such as: Free report Free video presentation Free webinar Free coupon Free demo Typically, it's a piece of free information. And I typically recommend you [...]
Over the past couple months I've been reviewing a lot of our customers' websites and I'm seeing the same mistakes again and again. The 3 most common websites mistakes I see are: No compelling offer No clear call to action No lead generation If you're making these same mistakes then you could be losing [...]
In my last article, I walked through the 4 ingredients for profitable email promotions and today I want to give some ideas for how to actually use this in your business. Now if you are new to email marketing and you have a "cold list" then you'll need to first warm up your list before [...]
Have you ever received a letter in the mail urging you to visit a webpage that has your name in the URL? For example, I've seen postcards and letters that say, "Go to PhilFrost.domain.com" or "Get it now at Domain.com/PhilFrost." It's hard to resist checking out a website with your name in it. And that's [...]