Last week, I walked through 3 reasons why email marketing is not dead nor dying. If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009. That's an impressive stat, and what I find even more [...]
Every business has unconverted, or lost leads. These might be prospects you met in person, over the phone, or maybe they completed a contact form on your website. Regardless, they expressed interest in your product or service and did not become customers. Now what? I've found that for many businesses the answer is unfortunately, nothing. [...]
On Monday, I explained why I do not recommend blogging for every business. (If you're considering installing a blog on your site solely for SEO purposes, then do yourself a favor and go read this article first.) Blog articles are just one of the many types of website content that you can create to get ranked in [...]
This blog entry is an interview with McKay Allen, Inbound Marketing Manager at LogMyCalls. McKay is a noted marketing expert and has spoken at SMX, SES, Social Media Strategies Summit and other events across North America. What is call tracking? SMBs, agencies, and enterprise-level companies use call tracking to determine which ads, keywords, and campaigns [...]
There is a huge misconception about the role of blogging in an online marketing strategy. Many businesses, and even some search engine optimization (SEO) consultants, believe blogging is an SEO tactic. But this is NOT true! Yes, blogging does have a lot of benefits for an SEO campaign, but that's not the purpose of a [...]
This past Tuesday Google announced a big change in the way AdWords ads are ranked in the search results. Before this update, ads were ranked according to a basic Ad Rank formula that I explained last week in How to Improve Your Google AdWords Quality Score (in just 24 hours). The Ad Rank formula was: [...]
I realized as I was meeting with a client last week that there's a common misconception about how to optimize your website for search engine optimization (SEO) and search advertising (i.e. Google AdWords). For both SEO and search advertising, your website plays a critical, yet very different, role. The misconception is that a single webpage [...]
Last year, I sold my NYC apartment and deposited the largest check I had ever seen into my bank account. At that moment, my wife and I qualified as some of the wealthiest homeless in the city. Well, we weren't technically homeless because our friend was kind enough to let us stay at her shoebox [...]
Yesterday, I helped one of our Marketing Breakthrough members clean up his AdWords account. Together, we ran some reports and quickly saw that some of the keywords had low Quality Scores. It didn't take us long to see what the problem was by looking at the Keyword Status and within 24-hours we improved many keywords [...]
Last week, I revealed the easiest way to increase customer lifetime value is to reduce your lost customers by showing more appreciation. One reader even commented that he lost 70% of his customers last year due to poor communication! I know he's not alone either. If you're in the same boat, then it's time to [...]