Yesterday, I helped one of our Marketing Breakthrough members clean up his AdWords account. Together, we ran some reports and quickly saw that some of the keywords had low Quality Scores. It didn't take us long to see what the problem was by looking at the Keyword Status and within 24-hours we improved many keywords [...]
Last week, I revealed the easiest way to increase customer lifetime value is to reduce your lost customers by showing more appreciation. One reader even commented that he lost 70% of his customers last year due to poor communication! I know he's not alone either. If you're in the same boat, then it's time to [...]
Almost immediately after I presented the "5 Steps to Profit With Google AdWords" yesterday afternoon, I met with a client to determine how he can start profitably advertising his product. He had already tested AdWords earlier this year and just couldn't see how it would be possible to turn the campaign from a loser to [...]
Last Thursday, October 3, 2013, Google announced a new AdWords automated bidding strategy. If you're already advertising in AdWords, then this is very exciting news to help you improve performance with less time managing your bids. If you're not advertising in AdWords, then this might be a good reason to get started soon. AdWords [...]
A close friend recently recommended The Six-Month Fix: Adventures in Rescuing Failing Companies by Gary Sutton. Sounded interesting, so I just started reading it today. Sutton's blunt and in-your-face writing style is addictive and so far I'm really enjoying the book -- but I'll warn you, it's not for the meek. Sort of reminds me [...]
If you want to know the exact keywords your prospects are typing into Google to find your website, then you used to turn to Google Analytics (GA). There's a nifty report in GA called the "Organic Search Traffic Report" that used to list all the keyword phrases your prospects searched before clicking on your website [...]
Have you ever wondered how Google+ may impact your Google rankings? Last week Eric Enge posted results from his recent test to determine whether or not Google+ shares impact your Google rankings. The goal of the test was to prove that more shares of a webpage on Google's social network, Google+, would lead to higher [...]
Ever wonder why search engine optimization (SEO) prices can range from hundreds of dollars to several thousand dollars per month? The quality of the service is certainly a factor, but SEO fees also depend greatly on the type of business you're in. In this article, I'll break down SEO pricing into the 4 major factors [...]
I recently read a comment in an online discussion where someone said you need $5,000 - $10,000 to even consider AdWords. In that same thread, another "expert" proclaimed that AdWords doesn't work anymore because the costs are too high. With all this conflicting (mis)information flying around it's no wonder there's a TON of confusion and [...]
When I first learned how to use Google AdWords back in early 2006, their reporting tools were fairly simple. There was a separate area in AdWords dedicated to reporting and only basic metrics like impressions, clicks, cost, and conversions were available. Boy have things changed over the years! Now, there's no separate reporting section. Instead, [...]