google adwords quality score

Use AdWords Quality Score to Improve All of Your Marketing Channels

I receive a lot of questions and complaints about the infamous Google AdWords Quality Score.  Even if you've never advertised in AdWords, chances are pretty good that you've heard of the quality score. It's essentially Google's measure of the quality of your ad campaign on a scale from 1 - 10.  This little score can [...]

How to Improve Your AdWords Quality Score (In Just 24 Hours)

Yesterday, I helped one of our Marketing Breakthrough members clean up his AdWords account.  Together, we ran some reports and quickly saw that some of the keywords had low Quality Scores.  It didn't take us long to see what the problem was by looking at the Keyword Status and within 24-hours we improved many keywords [...]

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