For the past year, I've been presenting and writing about the death of "old school" SEO tactics. These are tactics that worked well just a few years ago, but are now no longer effective and can get you penalized by Google. A Google penalty means you'll lose your search engine rankings, and with them, your [...]
If you've been following me for a while then you know I love Google AdWords. AdWords search advertising is one of the most targeted forms of advertising because you can show your ads when your prospects are in the act of searching for your product or service. It doesn't get much better or easier than [...]
At the risk of alienating most of my subscribers, I'm going to admit that I'm a huge Red Sox and Patriots fan. Hey, I'm from Massachusetts so you can't really blame me. If it helps, my wife is a Yankees and Giants fan. :) The reason I bring that up is because of the way [...]
Do you have the data you need to make smart marketing decisions? As part of our SEO Tune-Up service, we review our clients' Google Analytics accounts (and when clients doesn't have Google Analytics installed, then we set it up for them). And I'm happy to announce that almost every client does have Google Analytics installed on their [...]
When I was fresh out of college, I was reading everything I could get my hands on about website development and usability. I had this crazy idea that I was going to build websites so I dove head first into the vast world of coding. About six months later, I knew all the cool acronyms [...]
I've found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general. For some reason, probably due to all the hype around Google, SEO is the catch-all phrase for any type of marketing online. So when I hear, "Can you help me with my [...]
Over the past couple weeks several clients have asked me if keywords are still relevant for search engine marketing (SEM). Keyword research is a hot topic because of the recent Hummingbird update, along with Google's decision to remove keyword data from Google Analytics. So let's address this question head on. Are keywords going to be [...]
I've been talking about the death of "old school" SEO for well over a year now, and the most recent Google algorithm update called, "Hummingbird" was the proverbial nail in the coffin. Old school SEO is officially dead! In case you're not familiar with my terminology, "old school" SEO can be summed up in one [...]
Over the past two weeks, we've been focusing a lot on email marketing, and for good reason: email marketing is one of the fastest, easiest ways to generate leads and sales. But in order to get results from your email marketing, you're going to need a list. And so, today, I'm going to simplify the [...]
Last week, I walked through 3 reasons why email marketing is not dead nor dying. If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009. That's an impressive stat, and what I find even more [...]