Cheat sheets are always exciting, aren’t they? The word ‘cheat’ implies it’s forbidden. Even though you know it’s legal and not morally wrong; there’s just something about having a “cheat sheet.” It’s like someone is letting you in on a secret about how to do something much more easily.
For this small business digital marketing cheat sheet, that’s a bit of what you’re getting. We’ve put together a list of our checklists, case studies, and articles in an easy-to-understand way so you can quickly see what you should do to up your game in digital marketing for your small business.
Now, get excited, here’s your cheat sheet…
Search Engine Optimization (SEO)
SEO is the foundation of your digital marketing. Optimize your website with the keywords your target audience searches on Google, and you’ll be on your way to getting the people who are interested in your products or services to your site.
If you’re just getting started with SEO, we recommend you review our checklist:
- 3X more traffic and 6X more leads
- How Splintering Can Increase Traffic 40X
- The Power of Press Releases for Local SEO
- The 16 Minute Audit
- The 13 SEO Tools Every Small Business Should Be Using
- 10 Steps to Improve Your Local SEO
Google Ads helps you target Google users interested in your products and services through paid advertising. The most important elements of an ad are the ad copy and target audience selection. Knowing your audience and the keywords they use for your products or services will give you the best ROI.
Whether you’re just getting started, or already advertising in Google, we recommend you review our checklist:
A client came to us looking for more lead generation from their Google Ads. We built 5 ad campaigns, turned the ads off during non-peak times and days, and optimized bids per device. We increased conversions from 22 in June to 98 in September – a 345% conversion. We also decreased their costs per conversion from $69 in June to $51 in September – a 35% decrease. View the case study here.
One of our e-commerce clients was looking for increases in revenue. We were able to increase their revenue by 81% and decrease their spend by 36%. View the case study here.
And check out these other Google AdWords case studies:
- 5 Steps to Boost Conversions by 41%, While Cutting Costs 33%
- How Conversion Tracking Led to 53% More Profit & 199% More Revenue
- How Ruthless Ad Management Outperforms Equality
- 33% Reduction in Cost Per Lead Using the Kaizen Approach
These articles will give you tips on how to make Google Adwords an effective part of your digital marketing campaign:
- 7 Steps to Set Up a Campaign in Google AdWords
- Guide to the Google AdWords Universe
- 4 Warning Signs Your AdWords Campaign Needs a Tune-Up
Facebook has approximately 2.23 billion monthly active users. It’s a great platform to target people with ads, and its advertising platform allows marketers to create campaigns that only show ads to the demographics they select. Facebook Ads can generate website traffic, leads, and brand exposure when utilized correctly.
If you’re interested in advertising on Facebook, we recommend you review our checklist:
We have many clients who turn to us to manage their Facebook Ads. One client we had was able to generate $23,564 from 235 sales with only $1,029 in ad spend. We used retargeting to help us boost the ROI on their ads. Learn more about this case study here. These results come from our research in the process of using Facebook Ads effectively.
You can learn more about how we help our clients by reading the following articles:
- 4 Tips for Creating Facebook Ads that Work
- How to Create Facebook Ads That People Love (& Also Generate Sales)
- Facebook Ads 101: The 11 Types of Ads & When to Use Them
According to Salesforce.com, the ROI of email marketing is 3,800 percent. In other words, for every $1 invested, the average return is $38. Sending regular emails to current and prospective customers is an effective way to increase revenue month-over-month and year-over-year if you use it the right way.
If you’re interested in profiting with inbound email marketing, review our checklist.
This is the process we’ve used to grow our email list organically to 30,000+, and these are the principles we use to help our clients succeed with email marketing.
We worked with an e-commerce company that had a cold list of 14,000 customers who hadn’t received an email in over two years.
Since we were working with a cold list, we ran a “Warm Up” campaign. It was a series of 2 emails that reintroduced the client and the products that the customers purchased. We also informed them they would start receiving emails regularly and we gave them an option to opt out.
After a good chunk of people opted out, we knew we had a warm list. An email promotion followed, and that it resulted in $20,000 in sales!
But you don’t need a huge list to generate sales from email marketing, as this other case study proves:
Learn how to do it correctly by reading these articles:
- 5 Tips to Increase Your Email Marketing Response Rate
- How to Increase Sales Using Email Marketing
- 3 Email Marketing Best Practices for Small Businesses
The Key to Success is Diversification
I’ve covered SEO, Google Ads, Facebook Ads, and email marketing for your digital marketing, so which one should you do? The answer is to try out all of them and see what works best for you.
Don’t just implement one tactic because it won’t get you as far as you want to go with your business online. Instead, you need to bring in each one and test it out. Then, you can gather data that can be used to make smart decisions about where to focus your efforts over time.
My suggestion is to start with SEO, and once you have a handle on that, move on to Google Ads. When you have that setup and running, start Facebook Ads. Once you’re generating leads that you can follow up with, launch your email marketing campaigns. It may seem like a lot at first, so take it slowly but consistently. Soon, you could see how effective all of these tactics are when you use them together.