2018 Small Business Digital Marketing Cheat Sheet

/2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren’t they? The word ‘cheat’ implies it’s forbidden. Even though you know it’s legal and not morally wrong; there’s just something about having a “cheat sheet.” It’s like someone is letting you in on a secret about how to do something much more easily.

For this small business digital marketing cheat sheet, that’s a bit of what you’re getting. We’ve put together a list of our checklists, case studies, and articles in an easy-to-understand way so you can quickly see what you should do to up your game in digital marketing for your small business.

Now, get excited, here’s your cheat sheet…

Search Engine Optimization (SEO)

SEO is the foundation of your digital marketing. Optimize your website with the keywords your target audience searches on Google, and you’ll be on your way to getting the people who are interested in your products or services to your site.

Checklist

If you’re just getting started with SEO, we recommend you review our checklist:

Case Studies

We’ve helped many clients with their SEO with great success. For example, we helped an asphalt paving company increase its rankings on Google. We started with our SEO Tune-Up. This process cleaned up their on-page SEO, which helped them rank on the first page of Google for 12 of its highest volume keywords. Now, the site generated 3X more traffic and 2X more leads versus when we started.
Learn more about SEO with these articles from our blog:

 

Google Ads

Google Ads helps you target Google users interested in your products and services through paid advertising. The most important elements of an ad are the ad copy and target audience selection. Knowing your audience and the keywords they use for your products or services will give you the best ROI.

Checklist

Whether you’re just getting started, or already advertising in Google, we recommend you review our checklist:

Case Studies

A client came to us looking for more lead generation from their Google Ads. We built 5 ad campaigns, turned the ads off during non-peak times and days, and optimized bids per device. We increased conversions from 22 in June to 98 in September – a 345% conversion. We also decreased their costs per conversion from $69 in June to $51 in September – a 35% decrease. View the case study here.

One of our e-commerce clients was looking for increases in revenue. We were able to increase their revenue by 81% and decrease their spend by 36%. View the case study here.

And check out these other Google AdWords case studies:

More Tips

These articles will give you tips on how to make Google Adwords an effective part of your digital marketing campaign:

 

Facebook Ads

Facebook has approximately 2.23 billion monthly active users. It’s a great platform to target people with ads, and its advertising platform allows marketers to create campaigns that only show ads to the demographics they select. Facebook Ads can generate website traffic, leads, and brand exposure when utilized correctly.

Checklist

If you’re interested in advertising on Facebook, we recommend you review our checklist:

Case Study

We have many clients who turn to us to manage their Facebook Ads. One client we had was able to generate $23,564 from 235 sales with only $1,029 in ad spend. We used retargeting to help us boost the ROI on their ads. Learn more about this case study here. These results come from our research in the process of using Facebook Ads effectively.

More Tips

You can learn more about how we help our clients by reading the following articles:

Email Marketing

According to Salesforce.com, the ROI of email marketing is 3,800 percent. In other words, for every $1 invested, the average return is $38. Sending regular emails to current and prospective customers is an effective way to increase revenue month-over-month and year-over-year if you use it the right way.

Checklist

If you’re interested in profiting with inbound email marketing, review our checklist.

This is the process we’ve used to grow our email list organically to 30,000+, and these are the principles we use to help our clients succeed with email marketing.

Case Studies

We worked with an e-commerce company that had a cold list of 14,000 customers who hadn’t received an email in over two years.

Since we were working with a cold list, we ran a “Warm Up” campaign. It was a series of 2 emails that reintroduced the client and the products that the customers purchased. We also informed them they would start receiving emails regularly and we gave them an option to opt out.

After a good chunk of people opted out, we knew we had a warm list. An email promotion followed, and that it resulted in $20,000 in sales!

But you don’t need a huge list to generate sales from email marketing, as this other case study proves:

How to Convert Subscribers Into Customers (Even If You Have Less Than 50 Email Subscribers!

More Tips

Learn how to do it correctly by reading these articles:

 

The Key to Success is Diversification

I’ve covered SEO, Google Ads, Facebook Ads, and email marketing for your digital marketing, so which one should you do? The answer is to try out all of them and see what works best for you.

Don’t just implement one tactic because it won’t get you as far as you want to go with your business online. Instead, you need to bring in each one and test it out. Then, you can gather data that can be used to make smart decisions about where to focus your efforts over time.

My suggestion is to start with SEO, and once you have a handle on that, move on to Google Ads. When you have that setup and running, start Facebook Ads. Once you’re generating leads that you can follow up with, launch your email marketing campaigns. It may seem like a lot at first, so take it slowly but consistently. Soon, you could see how effective all of these tactics are when you use them together.

 

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