Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: "Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]
Recently, we started working with a client to improve their Google Ads campaigns. More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!" Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick of weeding through [...]
On Tuesday, Google announced some BIG news for small businesses. In response to the COVID-19 crisis, Google is overhauling its Shopping results to show free listings. Since 2012, businesses had to pay to show products in the Shopping results, but starting next week it'll be free! Here's what Bill Ready, President of Commerce, said on Google's blog: [...]
Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
