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2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

[Google Ads Case Study] The Solution to Unqualified Leads

About a month ago, we started working with a client to improve their Google Ads campaigns.  More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!"  Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]