Despite years of people claiming that "email marketing is dead," it still remains one of the strongest drivers of ROI in digital marketing. From small businesses to large corporations, email marketing is a key driver in successful online sales. When I say successful, I mean that on average, email marketing sees a 122% ROI. Doesn't seem [...]
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking [...]
It's no secret that the MSROI team firmly believes that email remains a core channel for digital marketing. Furthermore, most email marketing platforms now provide a ton of data and feedback, theoretically making it easy to track your email marketing successes and failures. The tough part is determining how to properly read these numbers: which numbers [...]
What is one of the most effective tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals? The answer may come as a surprise... It's email marketing. To clarify, I'm talking about email marketing to your own "house" list of prospects and customers, not to a list [...]
In a 2014 column by the late New York Times columnist David Carr, tech CEO Jason Hirschorn was quoted saying, “Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet.” Hirschorn was correct. In fact, email marketing and email newsletters have experienced a triumphant resurgence [...]
Unfortunately, many businesses make email marketing mistakes that cost them time and potential customers. Here are seven common email marketing mistakes most businesses make and how to avoid them. Mistake #1: Not Segmenting Your List Do you send the same email to every subscriber on your list? If you do, you’re missing a major opportunity [...]
One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here [...]
Your website has just one job: to sell. Sounds simple, but there's a catch. Not every visitor to your website is ready to buy. In fact, the vast majority of your website visitors are not ready. Think about that for a minute... Let's say you're a salesman and you have 100 people in a room interested in your [...]
Email marketing can be powerful and far-reaching -- more people use email than Facebook and Twitter combined -- but you won't get far if you're going in blind. Email marketing is like any other form of online marketing -- you'll only succeed if you optimize, and optimizing requires data. But which data should you track to [...]
With this year’s election, there sure is a lot to talk about. It seems like every day we have some new gossip on Trump or Clinton. But if you sift through all the noise, there’s actually a lot you can learn from this election - Specifically with email marketing. In this article I’m going to [...]
