As a kid who grew up watching James Bond, I thought the Swiss Army Knife was one of the coolest things my dad ever bought me. The one I have (and still use to this day) includes a couple of knives, a pair of scissors, 3 screw drivers, a bottle opener, a can opener, tweezers, a toothpick, [...]
Quick reminder that this Sunday is Mother's Day. If that was a surprise then feel free to stop reading this immediately and go get your card. :) With a 2 year old and a 1 month old at home, my wife Erin makes it nearly impossible for me to forget about this holiday weekend. Since [...]
It's the age-old debate, "Nature versus Nurture." Is your success or failure more a factor of your innate qualities (nature), or your experiences (nurture)? In other words, are you simply born with "it" or can anyone develop the qualities necessary to succeed at a given goal? Before you answer this question, you should know that recent studies [...]
If you're looking for ideas to generate more leads from your website, then you've come to the right place. In this article, I'll walk through 7 tactics that nearly every business can use that will convert your website from a passive brochure into a 24/7 lead generating machine. Before we get into the tactics, it's important [...]
Unless you're meditating or practicing yoga, you probably don't ever think about breathing. That's pretty amazing considering how critical it is to continually breathe in oxygen and exhale carbon dioxide. Despite rarely giving this any thought, our body -- specifically our autonomic nervous system -- takes care of this function for us every second of every single [...]
In the 3rd article of our 4-part Retargeting Advertising series, I’m going to cover one of the lesser known retargeting tactics, Retargeting with Search ads. Most people are at least familiar with Display Retargeting, but did you know you can also retarget prospects using Search ads in Google.com? It’s true, and if you’re already advertising [...]
This is article #3 in our 4-part series covering the 4 Pillars of Effective Digital Marketing. To bring you up to speed, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking Today we're focusing on Pillar #3, Customer Value. Why Is Customer Value Important for Digital Marketing? You may be wondering why [...]
This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest [...]
Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing's audience. Her answer was "5". :) I laughed and told her to multiply that by 100. Yup, over 500 attended [...]
If you follow the NFL or pay attention to any sports-related news, then I'm sure you've heard about the infamous, "Deflategate." This is the scandal regarding the Patriots using deflated footballs during their games. The NFL has rules that regulate the inflation pressure of footballs and the Patriots were found using balls that were below the [...]