If you’re like me, then you subscribe to many different email newsletters about various topics you’re interested in (and probably some topics you’re not that interested in, but you haven’t taken the time to unsubscribe). That means every week I receive hundreds of emails and even though I’d love to read most of them, there’s simply not enough time in the day.
Sound familiar? As emails pile up, I have to make a quick decision about which emails to open and read, and which to send to the trash folder. You probably don’t even think about it, but we all make this decision by looking at the sender name and the subject line of the email. If the sender is important enough (like your mom), then it doesn’t matter what the subject is of the email — you’ll open it up regardless.
Unfortunately, businesses don’t typically fall into the same category, so we need to rely heavily on the email subject line. Your email subject line is like the key that opens the door. It doesn’t matter what you write in the body of your email if no one takes the time to open up the email!
With that in mind, let’s take a look at 4 types of email subject lines that are proven to get your recipients to open your emails.
1. Descriptive Subject Lines
If the information your sending is compelling enough, then a straight forward, descriptive subject line can work well. For example, if you’re emailing out a major update about your company, then you could test a subject line such as “Big News About