Content Marketing

/Content Marketing

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

By | 2018-01-18T10:39:38+00:00 January 17th, 2018|Categories: Content Marketing, Strategy|Tags: , |

How To Use Content Marketing to Improve Your SEO Results

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]

By | 2018-01-11T08:18:40+00:00 January 11th, 2018|Categories: Content Marketing|Tags: , |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

How to Make Sure You’re Creating High Quality Pages for Your Website

High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]

By | 2017-11-25T15:41:10+00:00 November 5th, 2017|Categories: Content Marketing, Copywriting, SEO|

How to Make the Most Out of Your Relationship with Guest Bloggers

Even though guest blogging is a two-way street, more often than not we hear advice from the blogger’s perspective on how they can make the most out of blogging with a third party. This is often fairly standard: bloggers will pitch topics that are relevant to that particular blog’s audience, follow their editorial guidelines, and [...]

By | 2017-11-25T15:27:40+00:00 October 28th, 2017|Categories: Content Marketing|

How to Conduct an SEO Content Audit

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own "down and [...]

By | 2017-11-20T15:13:13+00:00 October 20th, 2017|Categories: Content Marketing, Search Engine Optimization, SEO|Tags: , |

5 Safe & Effective Ways to Get Links to Your Website

One of the most frequently asked questions I receive when I'm presenting a SEO training is, "How do I safely and effectively get links to my website?" In this article, I'll walk through 5 tactics any business can use to get more links, and in turn, improve their search engine rankings. But first, let's address why [...]

By | 2017-11-12T10:18:01+00:00 July 27th, 2017|Categories: Content Marketing, Search Engine Optimization, SEO|Tags: , , |

5 Tips to Energize Your Content Marketing

In our last article, I explained why content marketing is extremely valuable to use for your business. But, just because you realize using content marketing to engage your audience is important, that doesn't mean you know how to create that content. This article focuses on how to create content that hooks your audience in and keeps [...]

By | 2017-11-12T10:18:33+00:00 September 21st, 2016|Categories: Content Marketing, Copywriting|Tags: |