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Content Marketing

New Website Launch Checklist: What to Look Out for When Launching a New Site

Have you discovered aspects of your website that aren’t up to modern standards? Are you rebranding your business with a new logo and graphics, too? You’ll want to relaunch your website to ensure your brand elements look cohesive. Relaunching a website is no cakewalk, though. Your website includes frontend elements like your brand colors and [...]

How to Conduct an SEO Content Audit

Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]

Update, Delete, or Redirect: Dealing With Old, Low-Traffic Blog Posts

If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]

How to Use Blogging to Improve Your SEO

Think of Google's search engine as a big pond of fish. Google sells fish. Its customers are its users. When customers come to Google and say, "I want the best bass you have over 10 pounds," the search engine's job is to find it and display it to the user. The problem is that there [...]

By |July 5th, 2021|Categories: Content Marketing|Tags: |

Marketing Plan Refresh: 5 Ways to Clean Up Your Digital Marketing

If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]

5 Ways to Repurpose Your Content for Maximum Results

Content marketing is extremely important for any small business. But, unfortunately, people waste a lot of time and money on content marketing. Does this mean you shouldn't invest in content creation and marketing? No. It's quite the opposite. And that's the point of this blog post. Content isn't meant to be written, published, and forgotten [...]

By |June 21st, 2018|Categories: Content Marketing|Tags: |

How to Make Sure You’re Creating High Quality Pages for Your Website

High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]

By |June 13th, 2018|Categories: Content Marketing, Copywriting, SEO|

May 2018 Digital Marketing News Roundup

The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]

How To Use Content Marketing to Improve Your SEO Results

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]

By |January 11th, 2018|Categories: Content Marketing|Tags: , |

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

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