If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]
If you’ve lived in your home for many years, you’re probably like me. You’ve accumulated a lot of... stuff. You don’t like it cluttering your home, but you’re not sure what to do about it. It’s all over the place, and you don’t know where to start. This feeling is much like the one you [...]
Think of Google's search engine as a big pond of fish. Google sells fish. Its customers are its users. When customers come to Google and say, "I want the best bass you have over 10 pounds," the search engine's job is to find it and display it to the user. The problem is that there [...]
Content marketing is extremely important for any small business. But, unfortunately, people waste a lot of time and money on content marketing. Does this mean you shouldn't invest in content creation and marketing? No. It's quite the opposite. And that's the point of this blog post. Content isn't meant to be written, published, and forgotten [...]
High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]
The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]
SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]
The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested. Read through to [...]
Even though guest blogging is a two-way street, more often than not we hear advice from the blogger’s perspective on how they can make the most out of blogging with a third party. This is often fairly standard: bloggers will pitch topics that are relevant to that particular blog’s audience, follow their editorial guidelines, and [...]
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own "down and [...]
