marketing plan

/Tag: marketing plan

Deflategate, Gas Laws & the Equation to Double Your Revenue

If you follow the NFL or pay attention to any sports-related news, then I'm sure you've heard about the infamous, "Deflategate."  This is the scandal regarding the Patriots using deflated footballs during their games.  The NFL has rules that regulate the inflation pressure of footballs and the Patriots were found using balls that were below the [...]

How To Create A Small Business Marketing Budget

When I'm speaking to small business owners about their marketing, I often receive questions about marketing budgets. How much will this form of marketing cost? How much should they budget for the year on marketing? Etc. I have mixed feelings about marketing budgets. I think there are some pros and cons, as follows: Pros: If [...]