google analytics tracking

How to Track Online Advertising ROI for Offline Sales

If you're advertising online and some or all of your sales come from phone calls or in person meetings, then you probably know it's not easy to calculate your return on investment (ROI) from your ad spend. This is a critical issue because if you can't track the sales back to the ads and keywords [...]

7 Google Analytics Mistakes to Avoid

Google Analytics is a powerful tool that can strengthen your website and marketing strategy -- but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong [...]

Google Analytics Reports: 3 Ways to Track Social Media Marketing

There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]

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