With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]
Learn to save some money on your Google Ads display campaigns by using these three simple tips to assess and optimize placement performance. This is part of regular account management and should be looked at frequently to ensure your display ads are not serving in places which are not likely to produce leads or sales [...]
I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account. Google Ads mistakes can be costly but are often easy to [...]
Which targeting options are right for your Facebook ads? You can use custom audiences, remarketing audiences, and also target people based on location, age, gender (which is going away), detailed interests, and more. If you would like to get a comprehensive list of other simple but necessary Facebook ads optimizations, then sign up to receive [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]
For many small business owners, designing and managing a website can be challenging. You may have designed your site when you first started your business and are now feeling a bit behind the curve when it comes to having an attractive site that's both user and SEO friendly. With the wide variety of website options [...]
Ensuring your pages are properly indexed is a fundamental step in improving your website's SEO. The first place to check is Google Search Console, which is a great resource for submitting your sitemap and determining if there are issues with any of your pages. The second place to check is on Google itself via a [...]
If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales. Intuitively, this makes sense and is [...]
Change these 5 settings in Google Analytics 4 (GA4)! If you don’t make these changes, then your Google Analytics 4 account won’t show data as accurately as it could, which may lead to some missed revenue opportunities. The key default settings to change are: 1) Adjust session timeout2) List unwanted referrals3) Configure your domains (a.k.a. [...]
With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign's success or failure? It's hard to believe, but it's true. If this one data point is superior to your competitors then you will dominate your market. Can you guess which one? Is [...]
