Watch our latest video and learn how to set up website phone call tracking in Google Ads using Google Tag Manager.
Watch our latest video and learn how to see the top 3 things you can do to quickly optimize your Google Ads search campaigns.
Watch our latest video and learn how to ensure your Google Ads are only serving to people in your targeted locations. This is not the default setting, so it's easy to miss!
Watch our latest video and learn how to use dynamic keyword insertion to improve your ad rank and lower your costs per click in Google Ads.
Watch our latest video and learn how to use negative keyword lists to save money and improve your return on ad spend (ROAS) in Google Ads.
Watch our latest video and learn how to use Dynamic Location Insertion to improve your Google Ads performance.
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]