Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
Interested in getting campaign performance forecasts so you can better plan your Google Ads marketing goals and budgets? In this video, Kelly breaks down a powerful free tool available to all Google Ads advertisers: Performance Planner. Learn how to create performance plans, understand campaign eligibility, meet specific requirements, and maximize campaign efficiency so you can [...]
Inserting countdown timers into your Google search ads is a great way to quickly and dynamically communicate to people: 1) What offers you're running2) When they end Incorporating that time scarcity into your ads is also a great way to compel people to take action before it's too late. After all, the primary function for [...]
What should your Google Ads budget be? As is the case with many things in marketing, the answer is “it depends!” The cost per click for each keyword can vary wildly depending on the competitiveness of the industry, how many other advertisers are targeting that keyword, the geographic location you choose to advertise in, etc. [...]
Learn to save some money on your Google Ads display campaigns by using these three simple tips to assess and optimize placement performance. This is part of regular account management and should be looked at frequently to ensure your display ads are not serving in places which are not likely to produce leads or sales [...]
If you're running Google Ads to get foot traffic to your business, then there are a few different ways to optimize for the best performance. Using location targeting, location extensions, and dynamic location insertion are all great tools to improve local targeting and help people find your local business. When selecting your location targeting, think [...]
Opting Google Ads search campaigns into the Google Display Network is generally never recommended, despite appearing in the "Recommendations" tab frequently. This can be configured in the campaign settings menu. If you would still like to test serving search ads on the Google Display Network, then you can review performance by adding the "Network (with [...]
Looking at and improving keyword quality scores is a fundamental part of Google Ads management. The 3 components of keyword quality scores ad relevance, expected click-through rate, and landing page experience. A great way to improve ad relevance is to incorporate dynamic keyword insertion. This takes less than a minute to implement.
Learn how to read and interpret your Google Ads auction insights to better understand your campaigns. In this video, we'll be looking at where to find the auction insights report in Google Ads, what each metric means, and how to interpret those metrics in terms of your ad campaign performance. If you would like to [...]
