The number one goal of a landing page is to convert visitors to customers (or visitors to leads if you're running a lead generation campaign). In this article, we'll explain the 8 elements of a landing page that are critical if you want to improve your conversion rates. You'll notice that many of these elements [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
In a perfect world, you'd have a marketing budget for SEO and Google Ads, but unfortunately, that's not the world most small business owners live in. We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there's a certain point where a budget is so tight that it's better [...]
If you’ve ever maintained a garden, you know what happens when you stop paying attention to it. It doesn’t just stop growing. It grows in the wrong direction. Weeds take over. The plants you actually want get crowded out, starved for sunlight and water. The garden looks full, but most of what’s growing isn’t producing [...]
Google Ads has unveiled its latest AI-powered feature, AI Max for Search Campaigns, presenting advertisers with a new way to optimize and scale their campaigns. This update was previewed in Google's official blog post, highlighting the tool's ability to harness generative AI for performance gains. This feature will be available in beta starting in late [...]
Google Ads just lifted a long-standing restriction, and the change could tilt the playing field in favor of big advertisers. In April 2025, Google announced that it will now allow double-serving ads, meaning advertisers can show more than one ad on the same search results page. For years, this was prohibited to promote fairness. Now, [...]
