How much attention are your search ads getting? The search impression share metric in Google Ads shows just how often your ads are appearing. There are also search impression share metrics designed to show how often your ads appeared at the top of the page or at the absolute top of the page.
Is bidding on your own business name in Google Ads the right move? Of course, the answer is "it depends." However, for most small businesses this is not the best use of your money on Google Ads. If someone is searching for your business by name, then they are already aware of your business and likely an existing customer. Why pay for traffic from existing customers when that budget can instead be used to prospect for new customers?
Review your Google Ads search terms to see what people were typing into Google when they saw your ad! This is a crucial step when trying to determine where to save money in Google Ads and ensure your ads are only being seen for relevant searches.
Interested in running Google Ads? In this video, we break down the costs and results in a live fence contractor account! Email [email protected] for your free Google Ads assessment.
In this video, we break down this incredibly under-utilized tactic that fence contractors can use to drastically increase the number of phone calls and form submissions from Google Ads.
Watch our latest video and learn how to target specific groups of people in Google Ads, based on demographics data. Make sure your ads aren't showing to irrelevant demographics!
Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
Watch our latest video and learn how to save money in Google Ads! Avoid these three common mistakes.
Watch our latest video and learn how to pay less for clicks in Google Ads. The trick is to improve your ad rank by virtue of improving your keyword quality scores, and it's easier than you think!
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
