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Google Ads

Landing Page FAQs: Your Questions Answered

Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]

By |September 19th, 2021|Categories: Facebook Ads, Google Ads|

Google Ads Update: More Keywords in the Search Terms Report

Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]

By |September 14th, 2021|Categories: Google Ads, Pay Per Click Advertising|
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