Google Ads

What is Search Impression Share in Google Ads?

How much attention are your search ads getting? The search impression share metric in Google Ads shows just how often your ads are appearing. There are also search impression share metrics designed to show how often your ads appeared at the top of the page or at the absolute top of the page.

Is Brand Bidding in Google Ads Right for You?

Is bidding on your own business name in Google Ads the right move? Of course, the answer is "it depends." However, for most small businesses this is not the best use of your money on Google Ads. If someone is searching for your business by name, then they are already aware of your business and likely an existing customer. Why pay for traffic from existing customers when that budget can instead be used to prospect for new customers?

By |May 24th, 2023|Categories: Google Ads|

Fence Contractors – How to Double Down on Leads by Utilizing Proven Keywords

In this video, we break down this incredibly under-utilized tactic that fence contractors can use to drastically increase the number of phone calls and form submissions from Google Ads.

By |April 19th, 2023|Categories: Google Ads|

Landing Page FAQs: Your Questions Answered

Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]

By |March 30th, 2023|Categories: Facebook Ads, Google Ads|

SEO vs Google Ads: Which Should You Choose? | Pros and Cons

In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]

By |January 30th, 2023|Categories: Google Ads, SEO|
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