How to Set Up Website Phone Call Tracking in Google Ads Using Google Tag Manager
Watch our latest video and learn how to set up website phone call tracking in Google Ads using Google Tag Manager.
3 Tips to Optimize Your Google Ads Search Campaigns in 60 Seconds
Watch our latest video and learn how to see the top 3 things you can do to quickly optimize your Google Ads search campaigns.
How to Make Sure Your Google Ads Location Targeting is Set Up Correctly
Watch our latest video and learn how to ensure your Google Ads are only serving to people in your targeted locations. This is not the default setting, so it's easy to miss!
How to Use Dynamic Keyword Insertion to Improve Your Google Ads
Watch our latest video and learn how to use dynamic keyword insertion to improve your ad rank and lower your costs per click in Google Ads.
How to Use Negative Keyword Lists in Google Ads to Save Money & Improve Your Return on Ad Spend
Watch our latest video and learn how to use negative keyword lists to save money and improve your return on ad spend (ROAS) in Google Ads.
How to Use Dynamic Location Insertion to Improve Your Google Ads
Watch our latest video and learn how to use Dynamic Location Insertion to improve your Google Ads performance.
What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
SEO vs Google Ads: Which Should You Choose? | Pros and Cons
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
Landing Page FAQs: Your Questions Answered
Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
Google Ads Update: More Keywords in the Search Terms Report
Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]