Google Ads

How to Make Sure Your Google Ads Location Targeting is Set Up Correctly

Watch our latest video and learn how to ensure your Google Ads are only serving to people in your targeted locations. This is not the default setting, so it's easy to miss!

By |January 13th, 2023|Categories: Google Ads, Pay Per Click Advertising|

How to Use Negative Keyword Lists in Google Ads to Save Money & Improve Your Return on Ad Spend

Watch our latest video and learn how to use negative keyword lists to save money and improve your return on ad spend (ROAS) in Google Ads.

By |January 10th, 2023|Categories: Google Ads, Pay Per Click Advertising|

What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]

By |May 16th, 2022|Categories: Google Ads, SEO|

SEO vs Google Ads: Which Should You Choose? | Pros and Cons

In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]

By |December 20th, 2021|Categories: Google Ads, SEO|

Landing Page FAQs: Your Questions Answered

Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]

By |September 19th, 2021|Categories: Facebook Ads, Google Ads|

Google Ads Update: More Keywords in the Search Terms Report

Woohoo! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol' days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to [...]

By |September 14th, 2021|Categories: Google Ads, Pay Per Click Advertising|
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