Which targeting options are right for your Facebook ads?
You can use custom audiences, remarketing audiences, and also target people based on location, age, gender (which is going away), detailed interests, and more.
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Video Transcription
0:05
so Frankie what are some of the the
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targeting options available in Facebook
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ads
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so there’s a few targeting options
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within Facebook to look at you have your
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custom audiences where you can upload
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your look-alike audiences from existing
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customer lists you have your remarketing
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audiences you can go for a location ages
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gender as of now but actually Facebook
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is getting rid of the gender targeting
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feature so just keep that in mind and
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then you also have
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um you know your detailed interest so
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that includes behaviors interest you can
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even at this point go after job titles
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employers so different options there
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there is the option for the advanced
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audience expansion the detailed
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targeting you can turn that on I often
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don’t recommend that though just because
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that usually goes a bit too broad and
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will eat up your budget fairly quickly
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um
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the what you really should try to do
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though when you’re setting up your
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targeting is you know go for a bit
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broader but not super broad this will
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basically help you get out of that
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learning phase a lot faster and then
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once you’re out of that learning phase
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you can really go in and narrow down the
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targeting to fit that ideal customer
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you’re looking to reach
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and how long would you say that learning
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phase typically lasts the learning phase
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typically lasts around two weeks and
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you’ll be able to check the status of
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this when you log into ads manager
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you’ll have
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Facebook gives a calm that’ll basically
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set it’s under you know learning limited
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phase
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um it typically takes like I said around
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that two two and a half week period and
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there during that period you want to
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avoid making any significant changes
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until you’re out of that period
