Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
If you're running Google Ads to get foot traffic to your business, then there are a few different ways to optimize for the best performance. Using location targeting, location extensions, and dynamic location insertion are all great tools to improve local targeting and help people find your local business. When selecting your location targeting, think [...]
Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO, because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it. Duplicate [...]
In this video, we will take a look at how to edit a webpage to improve its rankings for a target keyword to increase your website’s visibility in search. Implementing these simple SEO strategies on your most important pages is likely to result in a boost in keyword rankings, organic traffic, and sales. If you [...]
You've likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions. The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]
Opting Google Ads search campaigns into the Google Display Network is generally never recommended, despite appearing in the "Recommendations" tab frequently. This can be configured in the campaign settings menu. If you would still like to test serving search ads on the Google Display Network, then you can review performance by adding the "Network (with [...]
Frank Castiglione and Frank Tragesser of AO Nutrition talk about their experience working with Main Street ROI, and the return on ad spend we've been able to achieve together for their business.
Social media is a crowded space with a lot of options, yet the marketing potential for social media extends beyond simply posting and watching the interactions pour in. There are numerous ways to invest in social media marketing, but not all will produce the type of return on investment (ROI) you’re looking for as a [...]
In this video, you'll discover what it takes to optimize your website for SEO right now, and a few things that will enable you to do it more quickly. 🔥 Learn more about… Creating high quality articles that engage your readers SEO optimization Sharing and repurposing content Link building 🌟 There’s no time like the [...]
Small businesses have a lot of challenges to overcome as they grow. The recent COVID-19 pandemic made it even more difficult for business owners, and small businesses that hadn’t invested in digital marketing quickly noticed how essential it is. Content marketing is one of the most effective ways to market your brand and products in [...]
