7 Reasons Why You Should Be Using Google Adwords for Your Small Business

In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective. Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then [...]

The 3 Phases of a Google AdWords Campaign

There are 3 distinct phases of Google AdWords advertising. And depending on which phase you're in you need to adjust your focus and your expectations for the ad campaign.  In other words, using tactics that are not appropriate for the phase you're currently in will result in poor performance. Let me put this into perspective for [...]

What Does It Mean to “Optimize” an AdWords Campaign?

Every Google AdWords campaign must be optimized after it's launched. It doesn't matter how much work goes into the campaign setup, after your ads go live you must optimize or else you'll likely fail to generate ROI. Did you know that?  Nearly every campaign will fail unless you monitor closely, make required edits, and fine [...]

How Google AdWords Is Like Santa Claus

In a lot of ways Google AdWords is like Santa Claus... And since today is Christmas, it's only fitting that we take a closer look at the similarities.   To children, Santa represents presents.  On Christmas he travels around the world, shimmies down chimneys, and brings gifts for all the good little boys and girls. To businesses, [...]

5 Reasons to Love the Google AdWords Display Network

When you think of Google AdWords advertising, then you likely picture the ads in Google's search results (aka Search Network ads).  Search Network advertising is a great opportunity to get your business in front of prospects at the exact time they are searching for your product or service.  It's hard to beat that kind of targeting and timing. That's [...]

The “Keystone” of Successful AdWords Campaigns

Unless you've studied architecture or engineering, then you may not have heard of the word keystone.  A keystone is the final wedge-shaped piece at the very top of a stone arch.  Until this piece is correctly placed, the arch can not hold weight.  In other words, the arch would crumble and be worthless without the keystone. [...]

The 3 Critical Areas to Optimize Your AdWords Campaign

When I talk to business owners who are managing their own AdWords campaigns, they typically fall into one of the following two categories: First is the "set-it-and-forget-it" management style.  They check in on the ads once a month (or so), but for the most part do not make any edits.  In other words, they are not actively managing [...]

How to Track Phone Calls From Google AdWords Campaigns

One of my favorite aspects of online advertising is the fact that you can precisely measure and track performance.  With Google AdWords search ads for example, you know exactly how many times your ad was displayed in the search results, how many people clicked on your ad, and how many people completed a form on [...]

One Edit to Get Better Ad Position, Cheaper Clicks & More Sales

What is the one edit you can make to a Google AdWords campaign to get better ad position, cheaper clicks and more sales? Did you know that was possible? I promise, this is not a trick question. You can literally reduce ad costs while at the same time improve your ad position and generate more [...]