Keywords. Geo-targeting. Data analysis. Ad copywriting. Landing pages. A lot goes into creating a successful Google Adwords campaign and it can be overwhelming. Thankfully, digital marketing experts have made it their job to figure out how to run PPC campaigns that convert into sales. Here are 5 tips from Adwords experts to help you create [...]
According to Google, businesses make an average of $2 from every $1 spent on AdWords. With numbers like that, there’s no doubt that starting an AdWords campaign could be game-changing for your business. But, AdWords can be complicated and overwhelming if you’re using it for the first time and unsuccessful campaigns can be expensive. Creating a [...]
In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective. Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then [...]
There are 3 distinct phases of Google AdWords advertising. And depending on which phase you're in you need to adjust your focus and your expectations for the ad campaign. In other words, using tactics that are not appropriate for the phase you're currently in will result in poor performance. Let me put this into perspective for [...]
Every Google AdWords campaign must be optimized after it's launched. It doesn't matter how much work goes into the campaign setup, after your ads go live you must optimize or else you'll likely fail to generate ROI. Did you know that? Nearly every campaign will fail unless you monitor closely, make required edits, and fine [...]
In a lot of ways Google AdWords is like Santa Claus... And since today is Christmas, it's only fitting that we take a closer look at the similarities. To children, Santa represents presents. On Christmas he travels around the world, shimmies down chimneys, and brings gifts for all the good little boys and girls. To businesses, [...]
When you think of Google AdWords advertising, then you likely picture the ads in Google's search results (aka Search Network ads). Search Network advertising is a great opportunity to get your business in front of prospects at the exact time they are searching for your product or service. It's hard to beat that kind of targeting and timing. That's [...]
Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B [...]
Unless you've studied architecture or engineering, then you may not have heard of the word keystone. A keystone is the final wedge-shaped piece at the very top of a stone arch. Until this piece is correctly placed, the arch can not hold weight. In other words, the arch would crumble and be worthless without the keystone. [...]
When I talk to business owners who are managing their own AdWords campaigns, they typically fall into one of the following two categories: First is the "set-it-and-forget-it" management style. They check in on the ads once a month (or so), but for the most part do not make any edits. In other words, they are not actively managing [...]
