In my last article, I presented key reasons that email marketing is important for your business. If you’re just getting started, then you’ve probably realized there is one glaring problem. You don’t have an email list. Without a list, you probably agree that email marketing is important but you have no idea how to get started. Not [...]
You know how important it is to engage with your email list. You also know how email is a great tool for generating leads and sales. But, that doesn't mean you always have ideas on what to send! Even the best marketing professionals can get so wrapped up in a project that the creativity just [...]
There's no question that digital marketing has become a key part of any small business marketing plan. A recent report found that 1/3 of businesses plan on introducing a digital program and nearly 1/2 already have. Unfortunately, that same report found that 50% of businesses that are using digital marketing have no plan on how [...]
Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]
Is 2016 the year email marketing finally dies? There have been rumors that email marketing is dead or at least dying for quite some time now. What do you think? Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction? My [...]
My daughter Violet is now 2 years and 9 months old, which must be the developmental phase for questioning all things in life. That means I hear "Why, Daddy?" after literally anything I say to her. Just the other day on our walk home from daycare through Central Park, I was caught in a barrage [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
One of the biggest complaints I hear from businesses using digital marketing is that they're getting low quality leads. I actually hear much more colorful descriptions, but we'll use "low quality" for the purposes of this article. :) In other words, the leads they're getting are not converting to sales. When this happens, then the first [...]
I'm from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady... If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. [...]
Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B [...]
