It's the age-old debate, "Nature versus Nurture." Is your success or failure more a factor of your innate qualities (nature), or your experiences (nurture)? In other words, are you simply born with "it" or can anyone develop the qualities necessary to succeed at a given goal? Before you answer this question, you should know that recent studies [...]
If you're like me, then you subscribe to many different email newsletters about various topics you're interested in (and probably some topics you're not that interested in, but you haven't taken the time to unsubscribe). That means every week I receive hundreds of emails and even though I'd love to read most of them, there's simply not enough time [...]
Last week I explained 3 email marketing best practices and I received a lot of positive feedback for clarifying how email marketing can actually work for businesses. Now if you're just getting started, then you've probably realized there is one glaring problem. You don't have an email list. If that's the case, then you'll want to keep [...]
Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing's audience. Her answer was "5". :) I laughed and told her to multiply that by 100. Yup, over 500 attended [...]
Most of the information about digital marketing is focused on tactics to drive more prospects to your website. It makes sense because if you don't have any traffic, then there is no way your website is going to generate any sales. But traffic is really just one aspect of digital marketing, and you'll never be [...]
Out of all the different digital marketing tactics at your fingertips, which one gives you the ability to generate sales on-demand? Which one puts you in the driver's seat where you are in complete control? And which one can be automated to nurture and close deals 24/7? Hmm... It's not SEO. It's not advertising. It's not [...]
In the world of networking events, I've found there are more people socializing than doing real business. At least that's been the case in my limited experience. There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]
Over the past two weeks, we've been focusing a lot on email marketing, and for good reason: email marketing is one of the fastest, easiest ways to generate leads and sales. But in order to get results from your email marketing, you're going to need a list. And so, today, I'm going to simplify the [...]
Last week, I walked through 3 reasons why email marketing is not dead nor dying. If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009. That's an impressive stat, and what I find even more [...]
Every business has unconverted, or lost leads. These might be prospects you met in person, over the phone, or maybe they completed a contact form on your website. Regardless, they expressed interest in your product or service and did not become customers. Now what? I've found that for many businesses the answer is unfortunately, nothing. [...]