email marketing

[Open This] 4 Best Email Subject Lines to Use Today

If you're like me, then you subscribe to many different email newsletters about various topics you're interested in (and probably some topics you're not that interested in, but you haven't taken the time to unsubscribe).  That means every week I receive hundreds of emails and even though I'd love to read most of them, there's simply not enough time [...]

How to Build Your Email List: The Top 3 Ways

Last week I explained 3 email marketing best practices and I received a lot of positive feedback for clarifying how email marketing can actually work for businesses.  Now if you're just getting started, then you've probably realized there is one glaring problem. You don't have an email list. If that's the case, then you'll want to keep [...]

3 Email Marketing Best Practices for Small Businesses

Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing's audience. Her answer was "5". :) I laughed and told her to multiply that by 100.  Yup, over 500 attended [...]

4 Tactics to Increase Sales From Your Website

Most of the information about digital marketing is focused on tactics to drive more prospects to your website.  It makes sense because if you don't have any traffic, then there is no way your website is going to generate any sales. But traffic is really just one aspect of digital marketing, and you'll never be [...]

Is Your Website Selling or Just Socializing?

In the world of networking events, I've found there are more people socializing than doing real business.  At least that's been the case in my limited experience.  There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]

‘List-Building’ Made Simple: 3 Ways to Grow Your Email List

Over the past two weeks, we've been focusing a lot on email marketing, and for good reason: email marketing is one of the fastest, easiest ways to generate leads and sales. But in order to get results from your email marketing, you're going to need a list.  And so, today, I'm going to simplify the [...]

4 Tips to Get More of Your Emails Opened & Read

Last week, I walked through 3 reasons why email marketing is not dead nor dying.  If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009.  That's an impressive stat, and what I find even more [...]

The Best Way To Convert Leads Into Customers

Every business has unconverted, or lost leads.  These might be prospects you met in person, over the phone, or maybe they completed a contact form on your website.  Regardless, they expressed interest in your product or service and did not become customers.  Now what? I've found that for many businesses the answer is unfortunately, nothing.  [...]

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