When you dive into the world of search engine optimization (SEO), then it's easy to get overwhelmed very quickly. There are hundreds of different factors that play a role in Google's ranking algorithm, Google is constantly testing edits to the design and layout of the search results, and then there's all the algorithm updates you [...]
What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]
Like every other kid growing up, I loved sprinklers in the summer. My dad would set up a sprinkler to water the lawn and that was enough entertainment for me and my friends for several hours. One of the fun tricks, or pranks, I remember was to put a kink in the hose so that [...]
On Monday I posted the 6 reasons why YouTube video ads are a better option for most small businesses than TV ads. You'll see at the top of the list (#3) is Precision Targeting. If you know exactly who you want to target, then chances are pretty good you'll be able to reach them using YouTube [...]
It's the beginning of a new month, which means I am busy analyzing our monthly reports. What worked, what didn't work, and where's the best place to focus in May? Every month I ask the same questions, but the answers keep changing. Does that sound familiar? Most business owners I talk to have some sort [...]
In this article, I'm going to give you my most powerful website sales optimization tool. But first, I need to tell you that there's no silver bullet when it comes to optimizing your website to generate more sales. Typically, it'll take multiple rounds of testing different variations of your webpage design, layout, offer and copy [...]
How much is ranking #1 in Google worth to your business? Think about that for a minute. Obviously it would depend on which keyword you're ranking for, so let's say it's the most relevant keyword for your product or service. Crunch those numbers and then let's see if they match my answer... My response to [...]
Ever since we announced our live training this month will be about How To Create A Profitable Google AdWords Campaign, a lot of people have emailed me this question: Will Google AdWords work for my type of business?" That's a fair question, and I'm sure many more readers are wondering the same thing. So I'll address that [...]
This week Google announced a big update to the way conversions are tracking in Google AdWords. If you're already advertising, then you'll likely want to make some edits to your conversion tracking to take advantage of the new flexible conversion counting. If you're thinking about launching your first campaign, then this is yet another reason [...]
When the opening ceremonies of the 2014 Winter Olympics aired, my wife and I were dancing through the streets of New Orleans as part of the “2nd Line” in my friend’s wedding. The 1st line included the bride, groom, and an 8 piece jazz band, and the 2nd line was everyone else marching behind to [...]