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3 Key Google Analytics Reports to Guide your Marketing Strategy

Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]

By | September 1st, 2017|Categories: Tracking and Analytics|Tags: , |

Are You Flying Blind? (Or Are Your Key Metrics At Your Fingertips?)

It's the beginning of a new month, which means I am busy analyzing our monthly reports.  What worked, what didn't work, and where's the best place to focus in May?  Every month I ask the same questions, but the answers keep changing. Does that sound familiar?  Most business owners I talk to have some sort [...]