To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]
As we start the New Year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for the coming year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go [...]
During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this [...]
Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true! If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]
Looking for a complete guide to Google Analytics that will show you step-by-step how to use Google Analytics to make smarter marketing decisions? Look no further... You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing using Google Analytics. No more guessing that [...]
Are you curious how to track SEO keyword rankings, traffic, and conversions using Google Analytics? You've come to the right place... If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right? Just search for some of your target keyword phrases to see how high [...]
When you think of Google Ads, then where do you picture the ads? My guess is you immediately think of the ads on Google.com. Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the small "Ad" text [...]
A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]
What do you really know about how visitors interact with your website? If you're not using Google Analytics, then your answer is probably "not much." Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get [...]
Have you ever considered what your visitors' experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google [...]
