I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I've decided to share our Google Ads Checklist because I think you'll benefit from it when setting up a new campaign. If you're about to launch a new Google Ads PPC search campaign, then there are 9 key settings [...]
''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article. When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it. Not Everything [...]
Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]
If you're familiar with Google Analytics, then you know it's a great tool for tracking your online marketing campaigns. However, did you know you can use Google Analytics to track your offline marketing as well? By offline, I mean print, direct mail, TV, and radio advertising. In other words, any marketing you're doing off of [...]
To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]
Google Analytics is an incredibly valuable resource for your business. Not only can you use it to track your digital marketing, but it can be used to track your offline marketing as well. This helps you understand what's working and what isn't, so you can focus your budget on what is actually benefiting your business. The [...]
What do you really know about how visitors interact with your website? If you're not using Google Analytics, then your answer is probably "not much." Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get [...]
Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
Have you ever considered what a visitors experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics [...]
