Tracking and Analytics

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article.   Even if you're already tracking your phone calls, I urge you to read this [...]

4 Google Analytics Mistakes That Lead to Poor Marketing Decisions

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions? That probably comes as a surprise considering how I recommend this tool to every business, but it's true!  If you're not careful reading your Google Analytics reports, then you could end up drawing the wrong conclusions about what's [...]

By |January 16th, 2020|Categories: Tracking and Analytics|Tags: |

The Ultimate Guide to Google Analytics

You’re minutes away from learning how to track and measure the return on investment (ROI) from all of your digital marketing.   No more guessing that your SEO, advertising, email marketing, social media, and any other channel you’re investing in is generating leads and sales.  By going through the steps in this guide, you’ll be [...]

Google Analytics Audit: 10 Steps to Check Your Account is Set Up Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on the proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, [...]

By |December 31st, 2019|Categories: Tracking and Analytics|Tags: , |

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

Google Ads Checklist: 9 Key PPC Search Campaign Settings

I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I've decided to share our Google Ads Checklist because I think you'll benefit from it when setting up a new campaign. If you're about to launch a new Google Ads PPC search campaign, then there are 9 key settings [...]

The Most Important Google AdWords Report (Hint: It’s Hidden)

  ''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article.  When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it.   Not Everything [...]

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By |August 29th, 2019|Categories: Tracking and Analytics|Tags: |