Tracking and Analytics

/Tracking and Analytics

7 Google Analytics Goals to Use for Your Small Business

Have you ever considered what a visitors experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics [...]

A Beginner’s Guide to Using Google Analytics Like a Pro

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]

By | March 1st, 2018|Categories: Tracking and Analytics|Tags: |

5 Ways to Track the Success of Your Digital Marketing

It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]

By | February 15th, 2018|Categories: Tracking and Analytics|Tags: , |

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

Master Your Marketing Series Recap: PPC Industry Benchmarks from 50k Campaigns

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing.  Last month, we had the pleasure of hearing from Beth [...]

How to Use Google Analytics to Ensure Digital Marketing Success in 2018

It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]

By | October 28th, 2017|Categories: Tracking and Analytics|

3 Key Google Analytics Reports to Guide your Marketing Strategy

Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]

By | September 1st, 2017|Categories: Tracking and Analytics|Tags: , |

5 Google Analytics Myths, Debunked

Google Analytics has an intimidating name. Just the word analytics implies difficult math and time consuming statistics, a connotation scary enough to frighten away many small business owners. Furthermore, Google Analytics is plagued by other intimidating myths such as a difficult setup process, an overwhelming interface or expensive analysis. In reality, using Google Analytics is [...]

By | August 10th, 2017|Categories: Tracking and Analytics|Tags: |