Tracking and Analytics

/Tracking and Analytics

Top 4 FAQs About Setting Up Google Analytics

Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them? While I don't have a magic ball to give you that allows you to see your website's users, I do have a tool that [...]

By |August 9th, 2018|Categories: Tracking and Analytics|Tags: |

4 Key Reasons to Use Google Analytics for Your Small Business

Google Analytics is a tool Google developed to help webmasters understand their website's traffic. This information is highly valuable, and you should not ignore it. One of the key reasons Google created this tool was to help website owners provide its users with what they are searching for online. Not only does this help website [...]

By |August 9th, 2018|Categories: Tracking and Analytics|Tags: |

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

5 Ways to Track the Success of Your Digital Marketing

It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

A Google Analytics Tips List That You Should Definitely Check Twice

Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]

Master Your Marketing Series Recap: PPC Industry Benchmarks from 50k Campaigns

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing.  Last month, we had the pleasure of hearing from Beth [...]

How to Use Google Analytics to Ensure Digital Marketing Success in 2018

It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]

By |October 28th, 2017|Categories: Tracking and Analytics|

3 Key Google Analytics Reports to Guide your Marketing Strategy

Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]

By |September 1st, 2017|Categories: Tracking and Analytics|Tags: , |

5 Google Analytics Myths, Debunked

Google Analytics has an intimidating name. Just the word analytics implies difficult math and time consuming statistics, a connotation scary enough to frighten away many small business owners. Furthermore, Google Analytics is plagued by other intimidating myths such as a difficult setup process, an overwhelming interface or expensive analysis. In reality, using Google Analytics is [...]

By |August 10th, 2017|Categories: Tracking and Analytics|Tags: |