I'm sure you've heard Peter Drucker's famous quote: If you can't measure it, you can't improve it. Of course, Peter wasn't talking about Google Ads, but he might as well have been. When it comes to success using Google Ads, measuring campaign performance is absolutely critical. If you aren't measuring conversions like quote requests, online [...]
Remember when Microsoft completely overhauled the user interface of MS Word and Excel to use the "ribbon" layout? I'll never forget it because I was at the point in my career where I could use those programs with my eyes closed... But then it all came crashing down with the "new and improved" ribbon update. [...]
Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, it's also notoriously difficult to navigate and relies heavily on the proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's a good idea [...]
In this article I'm going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales. Background One of our clients recently saw [...]
Google Analytics is an incredibly valuable resource for your business. Not only can you use it to track your digital marketing, but it can be used to track your offline marketing as well. Google Analytics helps you understand what's working and what isn't, so you can focus your budget on what is actually benefiting your business. [...]
I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I've decided to share our Google Ads Checklist because I think you'll benefit from it when setting up a new campaign. If you're about to launch a new Google Ads PPC search campaign, then there are 9 key settings [...]
Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more. For those of you already set up with GA, you’ve probably spent [...]
If you're familiar with Google Analytics, then you know it's a great tool for tracking your online marketing campaigns. However, did you know you can use Google Analytics to track your offline marketing as well? By offline, I mean print, direct mail, TV, and radio advertising. In other words, any marketing you're doing off of [...]
Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]
If you don't have the time or inclination to dig into your marketing data and reports, then you're going to love this... I'm going to show you how to use just one report (I call it your "digital marketing dashboard") to get a bird's eye view of the performance across all your marketing channels. That's [...]
