campaign optimization

/Tag:campaign optimization

2 Steps to Rescue a Failing Ad Campaign

A close friend recently recommended The Six-Month Fix: Adventures in Rescuing Failing Companies by Gary Sutton.  Sounded interesting, so I just started reading it today.  Sutton's blunt and in-your-face writing style is addictive and so far I'm really enjoying the book -- but I'll warn you, it's not for the meek.  Sort of reminds me [...]