2 Steps to Rescue a Failing Ad Campaign
A close friend recently recommended The Six-Month Fix: Adventures in Rescuing Failing Companies by Gary Sutton. Sounded interesting, so I just started reading it today. Sutton's blunt and in-your-face writing style is addictive and so far I'm really enjoying the book -- but I'll warn you, it's not for the meek. Sort of reminds me [...]