For many businesses, digital or online marketing is just a segment of the overall marketing strategy. For example, you may also be using direct mail, TV, radio, print advertising, telemarketing, conferences, networking events, strategic partnerships, or some other "offline" marketing tactic. Now, you may be thinking that as a founder of an online marketing agency [...]
Obviously I think online marketing is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing. Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]
Over the past 7 years of working closely with small business owners, I've found there are two types of people who succeed with online marketing. One I call the Driver and the other, the Navigator. As I said, both can be successful so one is not necessarily better than the other. But it's important to [...]
If you're in business for yourself, then you know how critical marketing is to the survival and long-term health of your business. You MUST have a steady flow of customers coming into your business, or else you’ll struggle to keep the lights on. Unfortunately, a lot of businesses struggle with marketing. And today, I'm going [...]
If you want to improve your marketing results, but you don't know what steps to take, you're in luck -- because in this article, I'm going to outline the 7 simple steps to succeed with internet marketing. Of course, I could have added many more steps and sub-steps to over-complicate this formula, but a very [...]
Last month, I attended my business mastermind group here in the Bay Area. Every month, we get together and discuss our top business and marketing challenges, and then we all help each other find solutions. (If you’re not in a group like this, I strongly recommend you join one. And if you don’t know what [...]
We love Internet marketing because it’s often faster, easier, and more affordable to implement and test than other media. I always recommend that small businesses invest in online marketing and make it a key component of their marketing. Unfortunately, it’s also really easy to lose money, too. Here are what I consider to be the [...]
In this article, I'm going to provide some simple small business online marketing tips. Let’s say you're the owner of a small “brick and mortar” business (such as a retail store or a professional practice) and you want to get started marketing online. What's the best way to get started? Where there are a lot [...]