Last month I posted a video about how a "lead magnet" can double your website sales. And our Main Street Inner Circle members received a step-by-step guide to create a lead magnet in their monthly members only package. So you should be familiar with why and how to collect contact information on your website. In [...]
I literally just finished typing up the April Marketing Action Guide for our Main Street Inner Circle members. It's all about how to create what's called a "lead magnet." The concept is simple, but it's not always easy to put into practice so I documented a step by step process any business can use to [...]
If you’re not using email marketing to keep in touch with your prospects and customers, you’re leaving untold amounts of money on the table. And in a moment, I'll share a quick story to show how much money you could be leaving on the table. But first, if you're not using email marketing, why not? [...]
10 years ago... Long before I met Phil and we co-founded Main Street ROI... I wasn't an Internet marketing consultant. I've been thinking a lot about what life was like 10 years ago,because in a couple months, I'll be attending my 10-year college reunion. I didn't take the typical career path of a Harvard grad. [...]
If you want to generate more leads, the single best thing you can do is create a lead magnet. What's A Lead Magnet? A lead magnet can take many forms, such as: Free report Free video presentation Free webinar Free coupon Free demo Typically, it's a piece of free information. And I typically recommend you [...]
In my last article, I walked through the 4 ingredients for profitable email promotions and today I want to give some ideas for how to actually use this in your business. Now if you are new to email marketing and you have a "cold list" then you'll need to first warm up your list before [...]
On the surface, email marketing appears to be quite simple. You type up an email, click send, and wait for the orders to start rollin' in... Pretty easy right? Well, if you know anything about running effective email promotions, then you know it's not quite that simple. In fact, a lot of thought needs to [...]
We're into June and it's officially summer! Hope you've got some good summer plans lined up. Well, the good news from a business-building perspective is that most of your competitors will probably start relaxing and taking it easy. You see, here at Main Street ROI, we see summer as one of the best times to [...]
If you're using direct mail to drive sales in your business, then you know that half the battle is either won or lost when you select your list to mail. If you don't choose the best prospects for your product or service, then it doesn't matter how great your sales message and offer is because [...]
Ever since Groupon got crowned as the fastest-growing company in the history of the world, there have been hundreds and hundreds of copycat “deal of the day” websites cropping up. This “daily deal” craze seems to have no real signs of slowing. In case you’re not familiar with Groupon (and their many competitors), they partner [...]