groupon

How to Run Your Own Groupon-Style Email Offers (And Keep ALL of the Money!)

Ever since Groupon got crowned as the fastest-growing company in the history of the world, there have been hundreds and hundreds of copycat “deal of the day” websites cropping up. This “daily deal” craze seems to have no real signs of slowing. In case you’re not familiar with Groupon (and their many competitors), they partner [...]

By Pete Kennedy|August 29th, 2011|Categories: Email Marketing|Tags: daily deal, deal of the day, email marketing, groupon, groupon.com|

How to Increase Your Profits – and Scale Up Your Marketing

If you really want to scale up your marketing, then it’s critical to know how much you can afford to pay to get a customer. The more you can pay to acquire a customer profitably (or at break-even), the faster you can grow your business. Let me illustrate with an example… Let’s imagine your average [...]