email marketing

How to Increase Your Profits – and Scale Up Your Marketing

If you really want to scale up your marketing, then it’s critical to know how much you can afford to pay to get a customer. The more you can pay to acquire a customer profitably (or at break-even), the faster you can grow your business. Let me illustrate with an example… Let’s imagine your average [...]

By Pete Kennedy|August 14th, 2011|Categories: Email Marketing|Tags: email marketing, groupon, pricing strategy, print newsletters, small business, upsells|

Top 3 Small Business Internet Marketing Mistakes to Avoid

We love Internet marketing because it’s often faster, easier, and more affordable to implement and test than other media. I always recommend that small businesses invest in online marketing and make it a key component of their marketing. Unfortunately, it’s also really easy to lose money, too. Here are what I consider to be the [...]